You have a whopping three seconds to catch your audience’s attention on video, and this is why it’s particularly important to get the basics right 🎥

More and more video content is being watched now than ever before. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). Yet, how can you stand out from the crowd?

With the increasing demand for video content, it’s no surprise that such a large percentage of marketing professionals claim to use video as a marketing tool.

Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.

In this episode, I wanted to outline a few things I personally look for when drafting a new video strategy for Instagram.

Song credit: Jingle Bells by Kevin MacLeod (incompetech.com)

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