#104 - How to turn any product into a painkiller
June 13, 2022
The “sell-painkillers-no-vitamins” phrase is an investor colloquialism for what motivates people to buy.
Potential customers will delay purchasing “vitamins” to another day or allocate their spending to other things. They can’t and won’t delay purchases of things that get rid of an actual pain point.
In this short class, headteacher Fab will share how a simple copywriting framework can help you better relate to your audience's needs.
The “sell-painkillers-no-vitamins” phrase is an investor colloquialism for what motivates people to buy.
Potential customers will delay purchasing “vitamins” to another day or allocate their spending to other things. They can’t and won’t delay purchases of things that get rid of an actual pain point.
In this short class, headteacher Fab will share how a simple copywriting framework can help you better relate to your audience's needs.
Apply for the Alt marketing certification: altmarketingschool.com/learn
Join our marketing fundamentals course: altmarketingschool.com/introduction
Find out more about us on social
TW: @altmarkschool
IG: @altmarketingschool
Potential customers will delay purchasing “vitamins” to another day or allocate their spending to other things. They can’t and won’t delay purchases of things that get rid of an actual pain point.
In this short class, headteacher Fab will share how a simple copywriting framework can help you better relate to your audience's needs.
Apply for the Alt marketing certification: altmarketingschool.com/learn
Join our marketing fundamentals course: altmarketingschool.com/introduction
Find out more about us on social
TW: @altmarkschool
IG: @altmarketingschool