Alt Marketing School
#003 - How to Plan a Last-minute Holiday Campaign 🎅
December 3, 2020
This festive season is going to be hella different for marketers, yet that is not necessarily a bad thing. People are being selective with how they choose to spend their money — and it’s something consumers are looking at more than ever in 2020.
This festive season is going to be hella different for marketers, yet that is not necessarily a bad thing.

People are being selective with how they choose to spend their money — and it’s something consumers are looking at more than ever in 2020.

Consumers are finding new ways to support small businesses and shop directly from brands as a way to encourage a more direct connection with companies — this means we’re looking at the holiday season, as marketers, in a very different way.

First of all, I want to highlight the most important things to think about when it comes to a well-thought campaign (including concept, messaging, and assets). 

However, I’ll be also sharing a few hacks and fun ways you can adapt your products and offerings to make sure they can meet the customers where they are.

Even if are running a bit last-minute, I got you covered.


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