EP 178 - Market Like a Cowboy with Graham Todd (Todd)
April 12, 2024
As we saddle up for a ride into the digital marketing Wild West, Todd shares how authenticity and genuine connections trump sales pressure and KPIs every time.
Get the class companion worksheet for this episode in your inbox 👉 amschool.click/roundups
In today's episode, we tackle the notion that understanding the interests and needs of your audience is the lasso to success, not just chasing after the latest trends. Todd reveals how his personal journey on TikTok resonated with vulnerable individuals, while we discuss how directing the right people to your business is more impactful than convincing them to make an unnecessary purchase.
WHAT YOU'LL LEARN 🏫
In today's episode, we tackle the notion that understanding the interests and needs of your audience is the lasso to success, not just chasing after the latest trends. Todd reveals how his personal journey on TikTok resonated with vulnerable individuals, while we discuss how directing the right people to your business is more impactful than convincing them to make an unnecessary purchase.
WHAT YOU'LL LEARN 🏫
- Learn how to craft marketing content that truly speaks to your audience's needs, superseding trends with meaningful engagement.
- Discover why marketing that prioritises authentic relationships over persuasion leads to organic business growth.
- Uncover the engaging story behind "Spaghetti Agency" and how unique personal touches can set your brand apart.
- Find out why real-life moments in marketing trump industry-speak, making your message more relatable and impactful.
THIS EPISODE IS BROUGHT TO YOU BY HOSTINGER 💛
Dive into the future of website creation and supercharge your business potential with Hostinger. Use code 'AMS' for 10% off and a free domain: click here
View all sponsors and offers
ABOUT OUR GUEST ♥️
Ready for a speaker who's as engaging as he is savvy? Enter Todd. More than just a digital marketing expert, he's the co-director of Spaghetti Agency, where he's on a mission to cut through the digital noise and make marketing strategies accessible and exciting for everyone.
Tired of jargon and marketing fluff? So’s Todd. That’s why the strapline at Spaghetti Agency is ‘No bull; just beef.” Todd's in the business of breaking down barriers, ensuring that digital marketing isn't just for the tech wizards — it's for everyone. His approach is simple: if you're using social media, you should be wielding it like the powerful tool it is, with clarity and confidence.
Website: click here
Instagram: follow here
LinkedIn: follow here
Website: click here
Instagram: follow here
LinkedIn: follow here
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools for marketers
OUR SPONSORS 🪩
Launch your website with Hostinger
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee
AMS ON SOCIAL ✌️
Follow us on Instagram
Check snippets on TikTok