Whilst Spotify is showing off our data, and reminding us how sad we have been in 2021, Instagram needs to stop "taking inspiration" from TikTok. 'Dancifying', really? It's been a hot minute since we reminded you why TikTok is cool. And guess what? We even have kind words for Clubhouse. Finally, we put our clairvoyant hats on and guess how platforms will harness monetisation in 2022 and beyond. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool