EP 173 - Riding the Meme Wave and Strategic Brand Humour in Social Media
March 18, 2024
In this episode, Fab and co-host Becca unravel the meme conundrum, the strategy behind TikTok's lure, and the impact of strategy on social media.
Are memes just a fleeting fancy or a strategy silver bullet in the social media arsenal? Let's decode the dilemma that has marketers scratching their heads: "To meme or not to meme?"
Join Fab and our co-host Becca Holloway as they expertly navigate the meme minefield, giving you tips to ensure your brand's voice isn't lost in the echo chamber of oversaturated trends. Toss in a sprinkle of platform unpredictability, a touch of TikTok triumphs, and our special segment where we tackle your burning questions.
WHAT YOU'LL LEARN đĢ
- Discover why memes might not be the ultimate strategy for your brand on social media and learn the art of balancing humour with corporate messaging from experts Fab and co-host Becca Holloway.
- Find out why the marketing landscape is shifting, with the discussion focusing on the decreasing engagement on platforms like Twitter, while Instagram and TikTok see a surge â and what it means for your strategy.
- Learn from Becca's experience at the Women in Tech SEO Festival about the intersections of inclusive marketing and the emerging biases in AI, plus the importance of thought leadership on platforms like LinkedIn.
THIS EPISODE IS BROUGHT TO YOU BY HOSTINGER đ
Dive into the future of website creation and supercharge your business potential with Hostinger. Use code 'AMS' for 10% off and a free domain: click here
View all sponsors and offers
ABOUT BECCA HOLLOWAY đ¤
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Becca's new book: https://basecreative.co.uk/socialise-book
Newsletter: https://beccasocial.substack.com/
Twitter: https://twitter.com/beccasocial
Instagram: https://instagram.com/beccasocial
TikTok: https://tiktok.com/beccasocial
EPISODE RESOURCES âī¸
- Monthly TikTok trend digest: TikTok Trends Digest
- TikTok for Business EU: website
- TikTok business centre AI tool: Creative Assistant
- Women in tech SEO: website
________
CONNECT WITH AMS đ¤
Our course library
Our certification
Templates and tools for marketers
OUR SPONSORS đĒŠ
Launch your website with Hostinger
View all of our sponsors and offers
OUR FAVE RESOURCES đ
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT đĢļ
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee
AMS ON SOCIAL âī¸
Follow us on Instagram
Check snippets on TikTok