Alt Marketing School
#128 - When to test in marketing and when to let go with Ayo Abbas
November 28, 2022
Fab sits down with Ayo Abbas to learn about some of the top lessons from the B2B marketing world and beyond. We’ll talk about practical ways to figure out the best options that’ll work for your business, as there’s so many ways that things can be done.
Warning: there is some serious laughing-out-loud in this episode, and we cannot do anything about it.

Ayo talks about her drive for impact, and why she enjoys working with companies who are passionate about what they do and aren’t afraid to challenge the status quo. We look at niching down without alienating, and discuss what’s the deal with acronyms.

Finally, we also uncover why nothing is really new, not even in marketing, or why if you have something that works, you do not need to jump on new trends and systems.

About Ayo:
In February 2020, Ayo Abbas founded her own consultancy business Abbas Marketing and offers marketing services for engineers and architects who design the world around us. She enjoys working with companies who are passionate about what they do and aren’t afraid to challenge the status quo. Ayo is a fellow of the RSA and a committee member for Build Up! - a built environment marketing networking group. She also hosts her own bi-weekly podcast Marketing In Times of Recovery.

Website: www.abbasmarketing.com
Podcast: https://www.abbasmarketing.com/mitc-podcast

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