Instagram has been dabbling with the idea of hiding likes for quite a while now. Likes and followers are often considered vanity metrics.As a refresh, vanity metrics include any sort of catchy analytics that may be satisfying on paper, but cannot be attached to clear business goals. They may look good on a report, but no context for future marketing decisions, something actionable metrics can do. Basically, every good marketer’s nightmare. Why you may ask? Because every client you work with will obsess over them. Reframe your marketing tracking efforts by looking at other powerful metrics for your accounts. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz