The Physical Product Movement
We share stories of the world’s most ambitious and exciting physical product brands, to help you capitalize on the monumental change in how, why and where consumers buy.
An Accidental Entrepreneur By Innovating An Entirely New Category of Unsweetened Flavored Water with Kara Goldin, Founder & CEO at Hint
June 10, 2021 • 54 MIN
In this episode, we're joined by Kara Goldin, Founder and CEO of Hint water. Kara speaks with us about the lessons she learned from working in the tech industry as an executive and how she became an accidental entrepreneur. Furthermore, she explains how she came up with the idea for Hint water and the initial steps she took to get it off the ground, which included getting it into Whole Foods, even though she was still producing it in her own kitchen. Kara’s advice stresses the importance of just getting started, questioning everything, learning quickly and figuring it out along the way. Lastly, we also got her to talk about her wall street journal bestselling book called "Undaunted: Overcoming Doubts and Doubters”. She shares how the book came about and why she was motivated to write it.
Understanding Landed Costs & Profit Margins with Marc Siden, Co-founder and CEO at Cloud Water
June 3, 2021 • 55 MIN
In this episode, we're joined by Marc Siden, Co-founder and CEO of Cloud Water. Marc talks about the challenges of leading his company through the last year of COVID and how they've been able to thrive to become stronger through these unprecedented challenges. Additionally, he shares the difficulties and opportunities in the beverage space, specifically on how to compete against established giants like Coca-Cola. Lastly, Marc shares the importance of understanding your landed costs, distributor margins, retailer margins, shipping and promotional costs, and why this is absolutely vital to your success as a physical products company.
Embracing Science To Figure Out Tough Problems & Surrounding Yourself With Strong Team Of Experts with Laura Modi, CEO & Co-Founder at Bobbie
May 27, 2021 • 43 MIN
In this episode, we're joined by Laura Modi, CEO & Co-Founder of Bobbie. Laura talks about her journey from working at Google and Airbnb and how she made her way from the tech industry to the world of physical products. Importantly, Laura shares the frustration that led to her creating a new and better baby formula product: Bobbie and the challenges of launching the product into a regulated and competitive industry. Laura emphasizes and talks about embracing science to figure out tough problems and the importance of surrounding yourself with a strong team of experts.
Kickstarter Campaign Mastery with Will Nitze, Founder & CEO at IQBAR
May 19, 2021 • 57 MIN
In this episode of the Physical Product Movement Podcast, we're joined by Will Nitze, Founder and CEO of IQBAR, the leading "brain+body" plant-based protein bar. Will talks about his journey from attending Harvard studying psychology and neuroscience and after graduating, entering the world of software sales and now pivoting to launch his own business. He shares his experience with the countless iterations that ultimately led him to create IQBar and then leveraging Kickstarter campaign for market research and gaining initial traction. Lastly, Will provides a tremendous insight into his distribution strategy through D2C, retail, and Amazon. 
An Incremental Approach to Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus
May 13, 2021 • 39 MIN
In this episode of the Physical Product Movement Podcast, we're joined by, Chris Kirby, Founder at Ithaca Hummus. Chris talks about how, as a chef, he got burned out of the restaurant business and how he then used this love of food to identify hummus as a new potential CPG category. Learn how Chris rented a commercial camp kitchen for $200 per month to make the initial batch of product, uses farmer's markets for distribution and gets valuable, direct feedback from his customers.
The Power of a Brand Autopsy with Tyler Merrick, Founder at Project 7
May 6, 2021 • 66 MIN
In this episode of the Physical Product Movement Podcast, we’re joined by Tyler Merrick, Founder of Project 7, a brand with a social mission to fund critical areas of need... such as hunger, clean drinking water, and shelter through their keto-friendly plant-based candies and delicious gummies. Tyler uncovered his experience from "knocking it out of the park" with a pet care business he started in his twenties. Tyler then moved from that business to launch the more socially motivated brand: Project 7. Tyler talks about his brand's near-death experience and how he was able to perform a brand autopsy to figure out how to revive it, which meant reducing the number of SKUs offered to allow him to focus on a single product. In addition, Tyler shares some important lessons learned the hard way from relying too much on brick and mortar sales and how COVID reinforced that experience.
Thriving in Difficult & Unprecedented Times with Clara Lahlouh Paye, CEO & Founder at UNiTE Food
April 29, 2021 • 37 MIN
In this episode of The Physical Product Movement, we're joined by Clara Paye, CEO & Founder of UNiTE Food as she reveals how she recognized an opportunity through her dissatisfaction with the nutritional bars in the grocery aisle ... and how this inspired her to start a line of nutritional bars with culturally diverse flavors. Clara launched her food brand right as the pandemic began and immediately had to rip up her marketing plan and cancel trade show booths due to the pandemic. Given these points, Clara views the pandemic as a great equalizer for up-and-coming food brands like hers and shares all about how she was able to thrive and grow her company in the middle of such a difficult and unprecedented time.
Multiple Revenue Streams & Upcycling Food with Daniel Kurzrock, Co-Founder & CEO at ReGrained
April 22, 2021 • 49 MIN
In this episode of The Physical Product Movement, we're joined by Daniel Kurzrock, Co-Founder & CEO at ReGrained. Dan shares how he was first introduced to the problem of food waste. When he brewed his own beer back in college, Dan did a great job recognizing the environmental impact of food waste and ReGrained was born out of the desire to try to address this problem. He talks about how, as a company, they've taken a leadership role in the upcycling movement by giving talks, releasing content, and highlighting landmark research on this subject. He also shares some of the great opportunities for companies to differentiate their products by using upcycled ingredients, and also how companies can unlock additional lines of revenue by reviewing the byproducts of their production process.
The Importance of Knowing your Margin with Jeff Wiguna, CEO & Co-Founder at Kuju Coffee
April 15, 2021 • 38 MIN
In this episode of The Physical Product Movement, we're joined by Jeff Wiguna, CEO & Co-Founder of Kuju Coffee: a leading pour over coffee brand targeting the outdoor market. Jeff reveals the story behind Kuju Coffee, how they came up with their branding, positioning strategy and their approach to wholesale distribution. Jeff also talks about the importance of knowing your margin, understanding production capacity and why they chose to manufacture in-house.
From a Social Worker to Paradise Snacks with Emily Edwards, Founder & CEO at Emily's Foods
April 8, 2021 • 32 MIN
In this episode of The Physical Product Movement, we're joined by Emily Edwards, Founder and CEO of Emily's Foods. First and foremost, Emily shares everything about her brand: Paradise Snacks, it's focused on plant based, allergy friendly treats. Emily's journey started as a social worker and followed her passion for food and more specifically: tasty desserts. Emily also uncovers why she steered away from launching a brick and mortar location and why she chose to launch a CPG product instead. Furthermore, she also gives great advice about how to connect with other food entrepreneurs and the specific communities that have been very helpful to her on this journey.
Upcycling, Manufacturing & Plant-based Products with Claire Schlemme, Co-Founder & CEO at Renewal Mill
April 1, 2021 • 39 MIN
In this episode of The Physical Product Movement, we're joined by Claire Schlemme, Co-founder & CEO at Renewal Mill. Claire shares her learnings from founding an organic juice company, recognizing the large amount of food waste produced and seeing an opportunity to reuse or upcycle these byproducts. In addition, Claire shares the importance today's consumers are placing on sustainability as part of their purchasing criteria, her journey from finding a product to focus on, figuring out the manufacturing process and taking these products to market online and through retail partnerships.
Productizing Brand, Food and Ingredients with Britt Whidden, Co-Founder at Gimme Some
March 25, 2021 • 35 MIN
In this episode of The Physical Product Movement, we're joined by Britt Whidden, Co-Founder of Gimme Some. Britt shares her difficult experience with taking over her late father's seasoning business and how this experience helped her recognize opportunities for restaurants and food trucks to productize their brand, food and ingredients.
Spotting the Need with Mark A. Samuel, Founder and CEO at IWON Organics
February 26, 2021 • 31 MIN
In this episode of The Physical Product Movement, we're joined by Mark Samuel, the founder and CEO of IWON Organics. Mark reveals how he was able to spot a need in the market and develop a product to fit this market opportunity. He also shares strategies to develop wholesale and retail partnerships, and his approach to rolling up his sleeves and just getting things done.
A Zero Paid Media Policy with Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely
February 18, 2021 • 31 MIN
In this episode of The Physical Product Movement, we're joined by Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely... A global chocolate brand that produces a 100% hundred percent slave free product. Ynzo shares the opportunity for brands to become mission driven and how this mission needs to be baked into the company's DNA. He also shares Tony's success at promoting their mission, becoming a successful global brand all while maintaining a zero paid media policy.
How To Validate Your Product Idea FAST with Justin Fenchel, Co-founder and CEO at Future/Proof
February 11, 2021 • 53 MIN
In this episode of The Physical Product Movement, we're joined by Justin Fenchel, CEO and Co-founder of Future/Proof. Justin reveals how to validate your product idea quickly and inexpensively, how to make sure you're partnering with the right distributor to get your product in front of your "Target Customer" and also how to build an authentic brand.
A Socially Responsible & Transparent Supply Chain with Pelle Jørgensen, CEO and Co-Founder at Good Taste
February 4, 2021 • 37 MIN
In this episode of The Physical Product Movement, we're joined by Pelle Jørgensen, CEO and Co-Founder at Good Taste. At Vera Mexicana, Pelle shares their passion for a socially responsible and transparent supply chain. He also discusses the importance of choosing the right ingredients from suppliers, whilst building genuine partnerships whilst also detailing how they use the depth and richness of Mexican culture to build an interesting and authentic brand.
Positioning a Premium Product with Pete Maldonado, Co-Founder and CEO at CHOMPS
January 28, 2021 • 37 MIN
In this episode of The Physical Product Movement, we're joined by Pete Maldonado, Co-Founder and CEO at CHOMPS. Pete shares and discusses how to connect with communities around trends to find customers in an organic and authentic way, the challenges and opportunities associated with positioning a premium product and the importance of focus and limiting SKUs to better serve your customers.
From the Bakery to Shark Tank with Heather Saffer, Founder at Dollop Gourmet
January 22, 2021 • 47 MIN
In this episode of The Physical Product Movement, we're joined by Heather Saffer, Founder at Dollop Gourmet to discuss her biggest challenges growing the brand, the benefits of appearing on Shark Tank and why Heather sold the business.
Managing Manufacturers with Saul Santos, Senior Principal at SAZAKA dsgn
January 15, 2021 • 42 MIN
In this episode of The Physical Product Movement, we're joined by Saul Santos, Senior Principal at SAZAKA dsgn to discuss getting to know your consumer intimately, the importance of the relationship with your factory and the power of niching down in the physical product business.
Crushing Kickstarter with Lance Williams, Co-founder at Gravel
January 13, 2021 • 31 MIN
In this episode of The Physical Product Movement, we're joined by Lance Williams, Co-founder of Gravel to discuss how and why they launched on Kickstarter, how to increase lifetime value and why you should stop waiting to create that product idea you have ;)
Extreme Product Development with Rob Urry, President & CEO at Kogalla
January 11, 2021 • 45 MIN
In this episode of The Physical Product Movement, we're joined by Rob Urry, President & CEO of Kogalla to discuss how to source materials to develop awesome products, travelling to China every month to supervise manufacture and why you should ask people out for lunch.
Managing Manufacturers with Devin Killpack, CEO at Gathre
December 14, 2020 • 55 MIN
In this episode of The Physical Product Movement, we're joined by Devin Killpack, CEO of Gathre to discuss testing physical products in retail before going online, the difference between partnering with and outsourcing to manufacturers and the importance of niche focus.
How To Build An Authentic Brand with Colby Bauer, Co-founder of Thread Wallets
December 14, 2020 • 37 MIN
In this episode of The Physical Product Movement, we're joined by Colby Bauer, Co-founder of Thread Wallets to discuss how to build an authentic ecom brand, when they shifted from fulfilling orders themselves to outsourcing and what Colby would do differently if he started again.