The Physical Product Movement
We share stories of the world’s most ambitious and exciting physical product brands, to help you capitalize on the monumental change in how, why and where consumers buy.
Delicious Plant-based Meat Alternatives with Kim Le, CEO & Founder at Prime Roots
September 16, 2021 • 44 MIN
In this episode, we're joined by Kimberly Le, CEO & Founder of Prime Roots. Kim studied Food Science and Technology at UC Berkeley, graduating Magna cum laude, and immediately started looking for a way to put her degree to use, leading to the founding of Prime Roots. Kim talks about product development, specifically focusing on plant-based diets. She also opens up about the effects COVID had on her business and shares her experience fundraising in the CPG space during the pandemic. Most importantly, Kim tells us about one of her basic ingredients “Koji”, a fungus commonly used in Asian cooking that is high in protein. This ingredient helped her to produce a delicious line of plant-based meat alternatives, starting with bacon.
Preparing for the Black Friday & Cyber Monday Sales with Morgan Gilliam, Co-Founder & COO at Fiddle
September 9, 2021 • 23 MIN
In this episode, Morgan Gilliam, Co-founder and COO of Fiddle talks about getting your inventory and operations ready for Black Friday and other seasonal sales using four crucial strategies and tactics, why you need a plan for each aspect of your supply chain, and how to take advantage of the next wave of buyers after Black Friday.
Growing CPG Brands Using Inventory Management with Morgan Gilliam, Co-Founder & COO at Fiddle
September 2, 2021 • 21 MIN
In this episode, Taylor Howe introduced Morgan Gilliam, Co-founder and COO of Fiddle, for this special part of their webinar. During this workshop, Morgan talked about traceability across batches, tracking all orders, recipe and bill of material tracking, supplier pricing and lead times, production runs and reorder point best practices. Morgan shared some awesome new tips and strategies that will help you improve your inventory management.
Co-Manufacturing Mastery with Dustin Finkel, CEO at Awakened Foods
August 26, 2021 • 21 MIN
In this episode, which is guest hosted by Andy Burningham, Sales Director at Fiddle, we’re joined by Dustin Finkel, CEO of Awakened Foods. Awakened Foods is a well-established private labeling and co-manufacturing company that works with some very well-known clients in the CPG industry. Dustin shared some transparent and actionable insights that will be of great help for those raising capital to scale their brands and some invaluable tips on how to partner with co-manufacturers.
Driving Down Costs by Working with Co-Packers with Dan Stephenson, Co-Founder & COO at Daily Crunch Snacks
August 19, 2021 • 47 MIN
In this episode, we're joined by Dan Stephenson, Co-founder and COO of Daily Crunch Snacks; A brand centered around superfood-infused sprouted nuts. Dan talks about how he fell in love with the taste and crunchiness of their product the instant he experienced it. He shares how that love for the product and his desire to use clean, natural ingredients has shaped Daily Crunch Snacks’ ethos. Dan talks about the challenges and opportunities of sourcing your own raw materials, how to engage with, and work with co-packers, and how to think about your margins for Wholesale, Retail, and D2C. With years of experience in CPG, Dan had great actionable advice for anyone trying to launch and grow a CPG brand.
CPG Operations and Scaling with John Schiaroli
August 17, 2021 • 39 MIN
Our guest today is John Schiaroli, the Founder and President of Armatura Company, John makes operations simple and scalable with his decades of experience in Food & Beverage. We get into all things operations on the podcast today from the dos and don’ts of working co-packers to differences between brands that thrive and the brands that fail. I hope you enjoy the conversation!
Helping Food Businesses Streamline Operations with Andrew Runnette, Operations Manager at Pod Foods
August 12, 2021 • 41 MIN
In this episode, we're joined by Andrew Runnette, Operations Manager at Pod Foods and the Founder and CEO of Natural Food Solutions, an operations and strategy consulting company to CPG brands and food-service businesses. First and foremost, Andrew started his career as an Italian-trained chef, then worked his way up the ranks at Whole Foods for 14 years, leaning into his experience in CPG as a consultant. In addition, he now helps brands avoid the common operations mistakes he sees them making. Importantly, he talks about powerful trends he sees in the marketplace and how brands are capitalizing on them. Last but not the least, Andrew also shares some valuable tips on how to reduce costs when launching a new CPG product or food service business.
Breaking into the Beverage Space with Kayla Castañeda, Co-Founder & CEO at Agua Bonita
August 5, 2021 • 50 MIN
In this episode, we're joined by Kayla Castañeda, Co-Founder, and CEO of Agua Bonita, a beverage brand made with 100 percent real fruit aguas frescas which gives the end-product a delicious flavor profile. Kayla discusses launching her company during the pandemic and only meeting her Co-Founder in person once before launch. She walks us through Agua Bonita’s timeline, from the genesis of her idea to this month when her company won the BEVNET and Coca-Cola best new beverage award. Kayla had some great advice for people looking to break into the beverage industry, including how to work closely with your packer to ensure you get the product you expect. She also delves into topics such as the best way to plug into the CBG community and how to keep your head up when going through hard times. We see big things in Kayla and Agua Bonita’s future and are delighted that they are so successful.
Producing Delicious Ketchups, BBQ Sauces & Cooking Sauces with Richa Gupta, Founder & President at Good Food for Good
July 29, 2021 • 44 MIN
In this episode, we're joined by Richa Gupta, Founder and President of Good Food for Good. Richa talks about her journey working for General Mills as a Marketing Manager, to founding her own brand and starting her mission to help people eat less sugar. Richa brought her ideas to life by whipping up her first batch of sauces in her own kitchen and selling them at a Farmer's Market. Richa tells us about a chance encounter with a customer at a Farmer's Market that inspired her to create what became her best-selling product. This enabled her to get her product on the shelves of Whole Foods Market and took her business to the next level.
Turning Misfortune Into Success with Ted Fleming, Founder & CEO at Partake Brewing
July 22, 2021 • 43 MIN
In this episode, we're joined by Ted Fleming, Founder and CEO of Partake. Ted talks about his life and experiences after receiving a devastating medical diagnosis and how that inspired him to create his product. Ted tells us that he knew in his core that there was a market for this product, even though others thought it was a terrible idea. He also shares the actions he took after his manufacturer sent him a bad batch of the initial product and how that led to the creation of a different product that he still sells to this day.
Challenges & Opportunities in the Beverage Space with Chris Hunter, Co-Founder & CEO at Koia
July 15, 2021 • 44 MIN
In this episode, we're joined by Chris Hunter, Co-Founder and CEO of Koia. Chris is an entrepreneur who has developed a 100 percent plant-based protein drink which is sold in stores nationwide. Chris recounts his experiences investing in another drinks company that ultimately didn't succeed. This led to the rebranding and repositioning of the beverage which eventually became Koia. Furthermore, he talks about the three-tier system of the alcohol market and the differences between that and the non-alcoholic beverage market. Chris gave us some great insights into the challenges and opportunities that exist in the beverage space, specifically around distribution, as well as the moments where he hit it out of the park!
The Importance Of Forming A Close Relationship With Your Co-Packer with Pat Bennett, President & Founder at Pat’s Granola
July 8, 2021 • 48 MIN
In this episode, we're joined by Pat Bennett, President and Founder of Pat's Granola. Pat is a wonderful example of becoming a food entrepreneur after a successful career in a completely different field of work. Pat talks about how her love for a recipe she'd been eating with her family for over twenty-five years and without a doubt, inspired her to start their business so that she could share it with even more people. Most importantly, she gives some great advice on working with a local co-packer along with the wisdom of being onsite, especially during initial production and how crucial it is to have a close working relationship with your co-packer.
The Similarities & Differences Between Producing A Machine & Producing A Packaged Product with Dr. Glenn Mathijssen, Co-Founder and CEO at Alberts
July 1, 2021 • 53 MIN
In this episode, we're joined by Dr. Glenn Mathijssen, Co-Founder and CEO of Alberts. Glenn tells us about his journey from a university project to getting his first investment and launching his own company, ”Alberts Smoothie Station and Soup Station”. Glenn’s an outstanding European entrepreneur who is very driven and definitely knows his stuff. In this interview, he shares some lessons he’s learned about the similarities and differences between producing a physical machine and producing a packaged product.
Going From Thousands in Revenue to Millions & Getting the Most Out of Crowdfunding with Alex Bayer, CEO & Founder at Genius Juice
June 24, 2021 • 49 MIN
In this episode, we're joined by Alex Bayer, CEO and Founder of Genius Juice. Alex tells us about his seven-year journey bringing Genius Juice to life, and then scaling it from thousands in revenue to millions. He discusses a wide variety of subjects from his past experiences including getting on Shark Tank, and the importance of having a rock solid product. He also talked about his success with crowdfunding campaigns, including tips on how businesses can get the most out of these strategies. Alex also stresses the importance of surrounding yourself with a team of advisors who have expertise in different aspects of your business.
Using Events & Competitions To Market Effectively with Jeff Vierling, Co-Founder & CEO at Tailwind Nutrition
June 17, 2021 • 47 MIN
In this episode, we're joined by Jeff Vierling, Co-Founder and CEO of Tailwind Nutrition. Jeff’s an endurance biker who competes in races all over the country, as a result of his experiences Jeff was intimately familiar with the challenges of keeping his body fueled while competing. Unfortunately Jeff couldn't find any products that contained the nutrition he needed to compete in endurance events, so he decided to create one. Jeff also talks about how he scaled his business by effectively marketing using events and competitions, digital marketing, and strategically going after targeted wholesale accounts worldwide. Jeff talks about why they chose to manufacture in-house and why they continue to do so and how he keeps this production operationally simple.
Accidentally Becoming An Entrepreneur By Inventing A New Category Of Unsweetened Flavored Water with Kara Goldin, Founder & CEO at Hint
June 10, 2021 • 54 MIN
In this episode, we're joined by Kara Goldin, Founder and CEO of Hint water. Kara speaks with us about the lessons she learned from working in the tech industry as an executive and how she became an accidental entrepreneur. Furthermore, she explains how she came up with the idea for Hint water and the initial steps she took to get it off the ground, which included getting it into Whole Foods, even though she was still producing it in her own kitchen. Kara’s advice stresses the importance of just getting started, questioning everything, learning quickly and figuring it out along the way. Lastly, we also got her to talk about her wall street journal bestselling book called "Undaunted: Overcoming Doubts and Doubters”. She shares how the book came about and why she was motivated to write it.
Understanding Landed Costs & Profit Margins with Marc Siden, Co-Founder & CEO at Cloud Water
June 3, 2021 • 55 MIN
In this episode, we're joined by Marc Siden, Co-founder and CEO of Cloud Water. Marc talks about the challenges of leading his company through the last year of COVID and how they've been able to thrive to become stronger through these unprecedented challenges. Additionally, he shares the difficulties and opportunities in the beverage space, specifically on how to compete against established giants like Coca-Cola. Lastly, Marc shares the importance of understanding your landed costs, distributor margins, retailer margins, shipping and promotional costs, and why this is absolutely vital to your success as a physical products company.
Embracing Science To Solve Tough Problems & Surrounding Yourself With A Strong Team Of Experts with Laura Modi, CEO & Co-Founder at Bobbie
May 27, 2021 • 43 MIN
In this episode, we're joined by Laura Modi, CEO & Co-Founder of Bobbie. Laura talks about her journey from working at Google and Airbnb and how she made her way from the tech industry to the world of physical products. Importantly, Laura shares the frustration that led to her creating a new and better baby formula product: Bobbie and the challenges of launching the product into a regulated and competitive industry. Laura emphasizes and talks about embracing science to figure out tough problems and the importance of surrounding yourself with a strong team of experts.
Kickstarter Campaign Mastery with Will Nitze, Founder & CEO at IQBAR
May 19, 2021 • 57 MIN
In this episode of the Physical Product Movement Podcast, we're joined by Will Nitze, Founder and CEO of IQBAR, the leading "brain+body" plant-based protein bar. Will talks about his journey from attending Harvard studying psychology and neuroscience and after graduating, entering the world of software sales and now pivoting to launch his own business. He shares his experience with the countless iterations that ultimately led him to create IQBar and then leveraging Kickstarter campaign for market research and gaining initial traction. Lastly, Will provides a tremendous insight into his distribution strategy through D2C, retail, and Amazon. 
An Incremental Approach To Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus
May 13, 2021 • 39 MIN
In this episode of the Physical Product Movement Podcast, we're joined by, Chris Kirby, Founder at Ithaca Hummus. Chris talks about how, as a chef, he got burned out of the restaurant business and how he then used this love of food to identify hummus as a new potential CPG category. Learn how Chris rented a commercial camp kitchen for $200 per month to make the initial batch of product, uses farmer's markets for distribution and gets valuable, direct feedback from his customers.
The Power Of A Brand Autopsy with Tyler Merrick, Founder at Project 7
May 6, 2021 • 66 MIN
In this episode of the Physical Product Movement Podcast, we’re joined by Tyler Merrick, Founder of Project 7, a brand with a social mission to fund critical areas of need... such as hunger, clean drinking water, and shelter through their keto-friendly plant-based candies and delicious gummies. Tyler uncovered his experience from "knocking it out of the park" with a pet care business he started in his twenties. Tyler then moved from that business to launch the more socially motivated brand: Project 7. Tyler talks about his brand's near-death experience and how he was able to perform a brand autopsy to figure out how to revive it, which meant reducing the number of SKUs offered to allow him to focus on a single product. In addition, Tyler shares some important lessons learned the hard way from relying too much on brick and mortar sales and how COVID reinforced that experience.
Thriving In Difficult & Unprecedented Times with Clara Lahlouh Paye, CEO & Founder at UNiTE Food
April 29, 2021 • 37 MIN
In this episode of The Physical Product Movement, we're joined by Clara Paye, CEO & Founder of UNiTE Food as she reveals how she recognized an opportunity through her dissatisfaction with the nutritional bars in the grocery aisle ... and how this inspired her to start a line of nutritional bars with culturally diverse flavors. Clara launched her food brand right as the pandemic began and immediately had to rip up her marketing plan and cancel trade show booths due to the pandemic. Given these points, Clara views the pandemic as a great equalizer for up-and-coming food brands like hers and shares all about how she was able to thrive and grow her company in the middle of such a difficult and unprecedented time.
Multiple Revenue Streams & Upcycling Food with Daniel Kurzrock, Co-Founder & CEO at ReGrained
April 22, 2021 • 49 MIN
In this episode of The Physical Product Movement, we're joined by Daniel Kurzrock, Co-Founder & CEO at ReGrained. Dan shares how he was first introduced to the problem of food waste. When he brewed his own beer back in college, Dan did a great job recognizing the environmental impact of food waste and ReGrained was born out of the desire to try to address this problem. He talks about how, as a company, they've taken a leadership role in the upcycling movement by giving talks, releasing content, and highlighting landmark research on this subject. He also shares some of the great opportunities for companies to differentiate their products by using upcycled ingredients, and also how companies can unlock additional lines of revenue by reviewing the byproducts of their production process.
The Importance Of Knowing Your Margin with Jeff Wiguna, CEO & Co-Founder at Kuju Coffee
April 15, 2021 • 38 MIN
In this episode of The Physical Product Movement, we're joined by Jeff Wiguna, CEO & Co-Founder of Kuju Coffee: a leading pour over coffee brand targeting the outdoor market. Jeff reveals the story behind Kuju Coffee, how they came up with their branding, positioning strategy and their approach to wholesale distribution. Jeff also talks about the importance of knowing your margin, understanding production capacity and why they chose to manufacture in-house.
From A Social Worker To Paradise Snacks with Emily Edwards, Founder & CEO at Emily's Foods
April 8, 2021 • 32 MIN
In this episode of The Physical Product Movement, we're joined by Emily Edwards, Founder and CEO of Emily's Foods. First and foremost, Emily shares everything about her brand: Paradise Snacks, it's focused on plant based, allergy friendly treats. Emily's journey started as a social worker and followed her passion for food and more specifically: tasty desserts. Emily also uncovers why she steered away from launching a brick and mortar location and why she chose to launch a CPG product instead. Furthermore, she also gives great advice about how to connect with other food entrepreneurs and the specific communities that have been very helpful to her on this journey.
Upcycling, Manufacturing & Plant-based Products with Claire Schlemme, Co-Founder & CEO at Renewal Mill
April 1, 2021 • 39 MIN
In this episode of The Physical Product Movement, we're joined by Claire Schlemme, Co-founder & CEO at Renewal Mill. Claire shares her learnings from founding an organic juice company, recognizing the large amount of food waste produced and seeing an opportunity to reuse or upcycle these byproducts. In addition, Claire shares the importance today's consumers are placing on sustainability as part of their purchasing criteria, her journey from finding a product to focus on, figuring out the manufacturing process and taking these products to market online and through retail partnerships.
Productizing Brand, Food & Ingredients with Britt Whidden, Co-Founder at Gimme Some
March 25, 2021 • 35 MIN
In this episode of The Physical Product Movement, we're joined by Britt Whidden, Co-Founder of Gimme Some. Britt shares her difficult experience with taking over her late father's seasoning business and how this experience helped her recognize opportunities for restaurants and food trucks to productize their brand, food and ingredients.
Spotting The Need with Mark A. Samuel, Founder & CEO at IWON Organics
February 26, 2021 • 31 MIN
In this episode of The Physical Product Movement, we're joined by Mark Samuel, the founder and CEO of IWON Organics. Mark reveals how he was able to spot a need in the market and develop a product to fit this market opportunity. He also shares strategies to develop wholesale and retail partnerships, and his approach to rolling up his sleeves and just getting things done.
A Zero Paid Media Policy with Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely
February 18, 2021 • 31 MIN
In this episode of The Physical Product Movement, we're joined by Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely... A global chocolate brand that produces a 100% hundred percent slave free product. Ynzo shares the opportunity for brands to become mission driven and how this mission needs to be baked into the company's DNA. He also shares Tony's success at promoting their mission, becoming a successful global brand all while maintaining a zero paid media policy.
How To Validate Your Product Idea FAST with Justin Fenchel, Co-Founder & CEO at Future/Proof
February 11, 2021 • 53 MIN
In this episode of The Physical Product Movement, we're joined by Justin Fenchel, CEO and Co-founder of Future/Proof. Justin reveals how to validate your product idea quickly and inexpensively, how to make sure you're partnering with the right distributor to get your product in front of your "Target Customer" and also how to build an authentic brand.
A Socially Responsible & Transparent Supply Chain with Pelle Jørgensen, CEO & Co-Founder at Good Taste
February 4, 2021 • 37 MIN
In this episode of The Physical Product Movement, we're joined by Pelle Jørgensen, CEO and Co-Founder at Good Taste. At Vera Mexicana, Pelle shares their passion for a socially responsible and transparent supply chain. He also discusses the importance of choosing the right ingredients from suppliers, whilst building genuine partnerships whilst also detailing how they use the depth and richness of Mexican culture to build an interesting and authentic brand.
Positioning A Premium Product with Pete Maldonado, Co-Founder & CEO at CHOMPS
January 28, 2021 • 37 MIN
In this episode of The Physical Product Movement, we're joined by Pete Maldonado, Co-Founder and CEO at CHOMPS. Pete shares and discusses how to connect with communities around trends to find customers in an organic and authentic way, the challenges and opportunities associated with positioning a premium product and the importance of focus and limiting SKUs to better serve your customers.
From The Bakery To Shark Tank with Heather Saffer, Founder at Dollop Gourmet
January 22, 2021 • 47 MIN
In this episode of The Physical Product Movement, we're joined by Heather Saffer, Founder at Dollop Gourmet to discuss her biggest challenges growing the brand, the benefits of appearing on Shark Tank and why Heather sold the business.
Managing Manufacturers with Saul Santos, Senior Principal at SAZAKA dsgn
January 15, 2021 • 42 MIN
In this episode of The Physical Product Movement, we're joined by Saul Santos, Senior Principal at SAZAKA dsgn to discuss getting to know your consumer intimately, the importance of the relationship with your factory and the power of niching down in the physical product business.
Crushing Kickstarter with Lance Williams, Co-Founder at Gravel
January 13, 2021 • 31 MIN
In this episode of The Physical Product Movement, we're joined by Lance Williams, Co-Founder of Gravel to discuss how and why they launched on Kickstarter, how to increase lifetime value and why you should stop waiting to create that product idea you have ;)
Extreme Product Development with Rob Urry, President & CEO at Kogalla
January 11, 2021 • 45 MIN
In this episode of The Physical Product Movement, we're joined by Rob Urry, President & CEO of Kogalla to discuss how to source materials to develop awesome products, travelling to China every month to supervise manufacture and why you should ask people out for lunch.
Managing Manufacturers with Devin Killpack, CEO at Gathre
December 14, 2020 • 55 MIN
In this episode of The Physical Product Movement, we're joined by Devin Killpack, CEO of Gathre to discuss testing physical products in retail before going online, the difference between partnering with and outsourcing to manufacturers and the importance of niche focus.
How To Build An Authentic Brand with Colby Bauer, Co-founder of Thread Wallets
December 14, 2020 • 37 MIN
In this episode of The Physical Product Movement, we're joined by Colby Bauer, Co-founder of Thread Wallets to discuss how to build an authentic ecom brand, when they shifted from fulfilling orders themselves to outsourcing and what Colby would do differently if he started again.