In this episode of the Physical Product Movement podcast, we talk with Laurel Orley, CEO and Co-Founder of Daily Crunch Snacks, a women-owned and non-GMO healthy snack company. Laurel spent thirteen years building brands at Unilever and had the opportunity to work on well-known brands like Lipton Tea, the Ragu line of sauces, Dove Body Wash, and the Dove Men’s line of products. She has a unique approach on what is needed to succeed as a brand. Today, Laurel talks about different trends in the CPG space and how Keto and Plant-based brands need to differentiate more to connect meaningfully with the consumer. Laurel also shares her approach to trade shows and how to get better results from virtual or in-person trade shows. Lastly, she talks about how getting into a retail store is just the beginning, and what you need to do as a brand to cultivate that relationship and succeed with the retailer.