The Physical Product Movement
Making CPG a Game, Pivoting Your Product, and NFTs + CPG w/ Tyler Phillips, Chief Edible Officer & Founder at Hummii
November 17, 2021
In this episode, we're joined by Tyler Phillips of Hummii, a "healthy + yummii plant-powered universe". Hear how Tyler has always loved snacks from a young age, how he got the idea for Hummii after going on a run in Puerto Rico, how he thinks about branding, the future of the CPG space with NFTs, how he makes business a game, and tons more.
In this episode, we're joined by Tyler Phillips of Hummii, a "healthy + yummii plant-powered universe". Hear how Tyler has always loved snacks from a young age, how he got the idea for Hummii after going on a run in Puerto Rico, how he thinks about branding, the future of the CPG space with NFTs, and how he makes a business a game, and tons more.

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