In this episode of The Physical Product Movement, we're joined by
Jeff Wiguna, CEO & Co-Founder of
Kuju Coffee: a leading pour-over coffee brand targeting the outdoor market. Jeff reveals the story behind Kuju Coffee, and how they came up with their branding, positioning strategy, and approach to wholesale distribution. Jeff also talks about the importance of knowing your margin, understanding production capacity, and why they chose to manufacture in-house.
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