In this episode, Jeff Vierling, Co-founder and CEO of Tailwind Nutrition, joins the conversation. Jeff is an endurance biker who competes in races all over the country. As a result of his experiences, Jeff was intimately familiar with the challenges of keeping his body fueled while competing. Unfortunately, Jeff couldn't find any products with the nutrition he needed to compete in endurance events, so he created one. Jeff talks about how to scale your business by effectively marketing using events and competitions, digital marketing, and strategically going after targeted wholesale accounts worldwide. Jeff also shares why they chose to manufacture in-house and how he keeps this production operationally simple.