The Physical Product Movement
Launching, Growing, & Perfecting an Ice Cream Brand with Hannah Hong, Co-Founder at Must Love
February 17, 2022
In this episode of The Physical Product Movement Podcast, Hannah Hong, co-founder of Must Love, talks about her experience working in brand strategy and innovation and how Must Love went from being in Southern California grocery stores to expanding nationally. Hannah also details the importance of maintaining relationships and how a chance meeting with a customer in Hawaii led to an introduction to a Costco buyer and eventually a deal. Hannah describes the challenges of distributing a temperature-controlled product like ice cream in the CPG space and how being on Shark Tank forced them to embrace D2C and perfect it.
In this episode of The Physical Product Movement Podcast, Hannah Hong, co-founder of Must Love, talks about her experience working in brand strategy and innovation and how Must Love went from being in Southern California grocery stores to expanding nationally.

Hannah also details the importance of maintaining relationships and how a chance meeting with a customer in Hawaii led to an introduction to a Costco buyer and eventually a deal.

Hannah describes the challenges of distributing a temperature-controlled product like ice cream in the CPG space and how being on Shark Tank forced them to embrace D2C and perfect it.

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