The Power Of A Brand Autopsy with Tyler Merrick, Founder at Project 7

In this episode of the Physical Product Movement Podcast, we’re joined by Tyler Merrick, Founder of Project 7, a brand with a social mission to fund critical areas of need... such as hunger, clean drinking water, and shelter through their keto-friendly plant-based candies and delicious gummies. Tyler uncovered his experience from "knocking it out of the park" with a pet care business he started in his twenties. Tyler then moved from that business to launch the more socially motivated brand: Project 7. Tyler talks about his brand's near-death experience and how he was able to perform a brand autopsy to figure out how to revive it, which meant reducing the number of SKUs offered to allow him to focus on a single product. In addition, Tyler shares some important lessons learned the hard way from relying too much on brick and mortar sales and how COVID reinforced that experience.

In this episode of the Physical Product Movement Podcast, we’re joined by Tyler Merrick, Founder of Project 7, a brand with a social mission to fund critical areas of need... such as hunger, clean drinking water, and shelter through their keto-friendly plant-based candies and delicious gummies. Tyler uncovered his experience of "knocking it out of the park" with a pet care business he started in his twenties. Tyler then moved from that business to launch the more socially motivated brand: Project 7. Tyler talks about his brand's near-death experience and how he was able to perform a brand autopsy to figure out how to revive it, which meant reducing the number of SKUs offered to allow him to focus on a single product. In addition, Tyler shares some important lessons learned the hard way from relying too much on brick and mortar sales and how COVID reinforced that experience.

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