Jamba Dunn, Founder, and CEO of Rowdy Mermaid, is our guest today on The Physical Product Movement podcast. Rowdy Mermaid is a premier kombucha and functional beverage brand located in Boulder, Colorado. Jamba talks about his obsession and passion for kombucha and how his scientific and research-focused approach led to a unique, light, refreshing, clean, and functional beverage. He shares how his past experience had made him extremely reluctant to become an entrepreneur until he got positive support and feedback from friends and family. Jamba also discusses how he started Rowdy Mermaid, the importance of being selective about the words used to position and market products, and how that impacts customer expectations.