In this episode of The Physical Product Movement, we're joined by
Ynzo van Zanten, Chief Evangelist at
Tony's Chocolonely, A global chocolate brand that produces a 100% hundred percent slave-free product. Ynzo shares the opportunity for brands to become mission-driven and how this mission needs to be baked into the company's DNA. He also shares Tony's success at promoting their mission, becoming a successful global brand all while maintaining a zero paid media policy.
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