In this episode, we're joined by Kimberly Le, CEO & Founder of Prime Roots. Kim studied Food Science and Technology at UC Berkeley, graduating Magna cum laude, and immediately started looking for a way to put her degree to use, leading to the founding of Prime Roots. Kim talks about product development, specifically focusing on plant-based diets. She also opens up about the effects COVID had on her business and shares her experience fundraising in the CPG space during the pandemic. Most importantly, Kim tells us about one of her basic ingredients “Koji”, a fungus commonly used in Asian cooking that is high in protein. This ingredient helped her to produce a delicious line of plant-based meat alternatives, starting with bacon.