The Physical Product Movement
Challenges & Opportunities in the Beverage Space with Chris Hunter, Co-Founder & CEO at Koia
July 15, 2021
In this episode, we're joined by Chris Hunter, Co-Founder and CEO of Koia. Chris is an entrepreneur who has developed a 100 percent plant-based protein drink which is sold in stores nationwide. Chris recounts his experiences investing in another drinks company that ultimately didn't succeed. This led to the rebranding and repositioning of the beverage which eventually became Koia. Furthermore, he talks about the three-tier system of the alcohol market and the differences between that and the non-alcoholic beverage market. Chris gave us some great insights into the challenges and opportunities that exist in the beverage space, specifically around distribution, as well as the moments where he hit it out of the park!
In this episode, we're joined by Chris Hunter, Co-Founder, and CEO of Koia. Chris is an entrepreneur who has developed a 100 percent plant-based protein drink that is sold in stores nationwide. Chris recounts his experiences investing in another drinks company that ultimately didn't succeed. This led to the rebranding and repositioning of the beverage which eventually became Koia. Furthermore, he talks about the three-tier system of the alcohol market and the differences between that and the non-alcoholic beverage market. Chris gave us some great insights into the challenges and opportunities that exist in the beverage space, specifically around distribution, as well as the moments where he hit it out of the park!

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