The Physical Product Movement
[Greatest Hits] The Secrets to Conducting Useful Customer Research with Josh Belinsky, Co-Founder at Slate Milk
June 2, 2022
Since the first episode of The Physical Product Movement podcast, we have heard many incredible stories from different CPG entrepreneurs. Among our guests was Josh Belinsky, the Co-Founder of Slate Milk, a line of lactose-free, high protein, and better-for-you chocolate milk. Josh shared how his struggle with lactose intolerance while also having a love for chocolate milk, motivated him to start Slate Milk. Josh also talked about the importance of asking the right questions when doing customer research and staying curious, especially when breaking into a very competitive category. It was a great episode, and we believe you'll get a lot out of this conversation with Josh Belinsky.
Since the first episode of The Physical Product Movement podcast, we have heard many incredible stories from different CPG entrepreneurs. Among our guests was Josh Belinsky, the Co-Founder of Slate Milk, a line of lactose-free, high protein, and better-for-you chocolate milk.
Josh shared how his struggle with lactose intolerance while also having a love for chocolate milk, motivated him to start Slate Milk. Josh also talked about the importance of asking the right questions when doing customer research and staying curious, especially when breaking into a very competitive category.

It was a great episode, and we believe you'll get a lot out of this conversation with Josh Belinsky.

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