In this episode, we're joined by Juan Salinas, Founder & CEO of P-nuff Crunch, a Mark Cuban Company; made from protein-filled Peanuts, fiber-full Navy Beans, and energy-lasting Rice baked into a crunchy, powerful puff snack. In this hot seat session with Andy Burningham, Juan tells us about his hardest-won lessons in the initial stage of developing and launching his product. He also shares important insights: for example... why you should bring on help as soon as you can for marketing, sales, and other business functions. And most importantly, he spills the beans on the benefits of selling online and how it leads to faster and quicker feedback directly from your customers and how getting into retail is more expensive than you think.