In this episode of The Physical Product Movement Podcast, Jordan Buckner, Founder of Foodbevy, highlights common mistakes brands make in distribution, marketing, and manufacturing. Jordan shares a painful and costly mistake that made it difficult for him to move from a commercial kitchen to a co-packer and how you can avoid it. He offers tips on how to get a buyer's attention by speaking their language and focusing on their goals and metrics instead of your own goals and product.