Getting to Aha! with Darshan Mehta
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
[Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s
April 12, 2024 • 33 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors!
Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer
April 5, 2024 • 43 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about the value of continuous learning and creating unique customer experiences.
[Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd
March 29, 2024 • 33 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights.
The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr
March 22, 2024 • 54 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations.
[Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen
March 15, 2024 • 30 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain!
The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors
March 8, 2024 • 50 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success.
[Greatest Hits] Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku
March 1, 2024 • 34 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success.
From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka
February 23, 2024 • 47 MIN
n this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling.
[Greatest Hits] All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research
February 16, 2024 • 25 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies.
Differentiation and Authenticity in Marketing with Alex Montas of BENlabs
February 9, 2024 • 29 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure.
[Greatest Hits] How AI Helps You Better Understand Your Consumer with Alex Charlton
February 2, 2024 • 32 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies.
Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint
January 26, 2024 • 33 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence.
[Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents
January 19, 2024 • 49 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.
Influencer Marketing vs Celebrity Endorsements with Gil Eyal, Head of Marketing and Innovation at Silverstein Properties
January 12, 2024 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties.
Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes (2nd Edition)
January 5, 2024 • 13 MIN
Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20.
[Greatest Hits] Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German
December 29, 2023 • 42 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability.
Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo
December 22, 2023 • 44 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth.
[Greatest Hits] The Power of Service with Louie Gravance, Author of "Service is a Superpower!"
December 15, 2023 • 48 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more.
Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand
December 8, 2023 • 47 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can control everything from pain to marketing decisions.
[Greatest Hits] CX: The Business of Human Behavior with Diane Magers, Founder and Chief Experience Officer at Experience Catalysts
December 1, 2023 • 37 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts.
How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth
November 24, 2023 • 42 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth.
[Greatest Hits] The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR
November 17, 2023 • 25 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.
Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co.
November 10, 2023 • 43 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co.
[Greatest Hits] Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
November 3, 2023 • 34 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty!
Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team
October 27, 2023 • 38 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Joe Lazer, Head of Marketing at A.Team.
[Greatest Hits] Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media
October 20, 2023 • 43 MIN
In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise.
How AI Helps You Better Understand Your Consumer with Alex Charlton
October 13, 2023 • 32 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies.
[Greatest Hits] Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower
October 6, 2023 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. Gail is the CEO of PhiPower, a market research consultancy that works with big name organizations, such as Apple and Disney, who need nuanced information to inform their business decisions. Prior to this, she was Co-Founder of MindClick, an online market research company, and a Senior Account Executive at Yahoo. She is also a volunteer Worker Bee Extraordinaire at Big Sunday. As a psychiatrist for business, Gail has provided consultation, marketing, and strategy for major corporations. We can’t wait for you to hear what she has to share with us!
Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German
September 29, 2023 • 42 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability.
[Greatest Hits] Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
September 22, 2023 • 44 MIN
In this Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision-making
Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk
September 15, 2023 • 39 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Sidelnyk and Jim Turner to discuss their successful careers in the music industry.
Experiences Beyond the Product with Experiential Designer, Xuan Xu
September 8, 2023 • 52 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Xuan Xu, Managing Director of Xuan Xu Experiences.
Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co.
September 1, 2023 • 30 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people.
Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd
August 25, 2023 • 33 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights.
[Greatest Hits] How Agile Research Changed the Marketing World with Daniel Enson, VP of Research Solutions at Toluna Corporate
August 18, 2023 • 20 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make!
[Greatest Hits] The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp
August 11, 2023 • 35 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. She talks about educating customers and employees and empowering them through the use of social media, she also talks about the different methods of educating customers, and the impact that customer education can have on growth.
Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
August 4, 2023 • 34 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty!
[Greatest Hits] The True Meaning of Customer Centricity with Annette Franz, Founder and CEO of CX Journey
July 28, 2023 • 32 MIN
In this episode of Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric.
[Greatest Hits] Appreciate and Humanize Your Customers with Joseph Michelli, CEO of The Michelli Experience
July 21, 2023 • 35 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand!
[Greatest Hits] The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing
July 14, 2023 • 41 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development.
Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen
July 7, 2023 • 30 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain!
Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
June 30, 2023 • 44 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision making
Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower
June 23, 2023 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis.
[Greatest Hits] Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business
June 16, 2023 • 44 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics.
[Greatest Hits] Do Marketers Feel Imprisoned by SEO and Data? With Leslie Talbot, SVP of Marketing at Corporate Visions
June 9, 2023 • 42 MIN
In this greatest episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers.
Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s
June 2, 2023 • 33 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors!
The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse
May 26, 2023 • 39 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Sanjai George, CEO of Double Horse, to discuss Sanjai’s Aha! moments in retail; why simplicity is the key to making a team the best they can be; and how COVID changed the way customers approach businesses, as well as how businesses have shifted their focus onto different priorities.
Forever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech Ventures
May 19, 2023 • 34 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works!
The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of Mealawe
May 12, 2023 • 29 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Nikhil Jain, Co-Founder of Mealawe, to discuss Nikhil’s three integral lessons he learned during his entrepreneurial journey, how curiosity really benefited him in the long run, and why the process of finding new chefs and kitchens is a lengthy one, but completely worth it in the end.
Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes
May 5, 2023 • 12 MIN
It feels like just yesterday when we published our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and now we’re excited to show you more! We've had the honor of hosting extraordinary guests from diverse fields, who have generously shared their incredible tips, wisdom, and insights gained from their own jaw-dropping Aha! moments. And to commemorate this incredible achievement, we're taking a trip down memory lane to relive some of the most unforgettable Aha! moments from our recent 20 episodes.
[Greatest Hits] Remember: No Consumer is the Same with Nishat Mehta, President of IRI
April 28, 2023 • 37 MIN
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses.
Do Marketers Feel Imprisoned by SEO and Data? With Leslie Talbot, SVP of Marketing at Corporate Visions
April 21, 2023 • 42 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers.
[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2
April 14, 2023 • 43 MIN
In this Greatest Hits episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions.
All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research
March 31, 2023 • 25 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies.
Remember: No Consumer is the Same with Nishat Mehta, President of IRI
March 24, 2023 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses.
How Agile Research Changed the Marketing World with Daniel Enson, VP of Research Solutions at Toluna Corporate
March 17, 2023 • 20 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make!
Appreciate and Humanize Your Customers with Joseph Michelli, CEO of The Michelli Experience
March 10, 2023 • 35 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand!
Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku
March 3, 2023 • 34 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success.
The True Meaning of Customer Centricity with Annette Franz, Founder and CEO of CX Journey
February 24, 2023 • 32 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric.
The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online
February 17, 2023 • 43 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Krull, CEO and Co-Founder of Be Found Online, A strategy-driven, people-focused digital marketing agency connecting brands and humans in innovative ways. They discuss Steve’s philosophy of “unleadership”, why it’s important to let people make mistakes so they can learn from them, and how to decide what to focus on as a business leader. They also discuss how digital marketing has changed since the COVID-19 pandemic and why customer experience should always equal business performance.
CX: The Business of Human Behavior with Diane Magers, Founder and Chief Experience Officer at Experience Catalysts
February 10, 2023 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. They discuss Diane’s aha! journey; the psychology of customer and employee behavior; why the customer’s comfort always trumps the logic of an expert; the over-rotation of metrics and data; and why it’s important to form solid, sustainable relationships with your customers.
Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business
February 3, 2023 • 44 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics.
[ Greatest Hits ] The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights
January 27, 2023 • 40 MIN
In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID.
The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies
January 20, 2023 • 45 MIN
In this episode of Getting to Aha! Darshan is joined by John Zogby, Senior Partner at John Zogby Strategies, a full-service marketing and political consulting firm which provides a wide range of opinion research services. They discuss what led John onto the path of polling and opinion research and share insights into the use of online surveys, using qualitative research methods, the transformation of the American dream post-COVID, corporate social responsibility from employers, and more.
[ Greatest Hits] Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker
January 13, 2023 • 48 MIN
In this Greatest Hits collection, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more.
How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2
January 6, 2023 • 43 MIN
In this episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions.
[Greatest Hits ] The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse
December 30, 2022 • 41 MIN
In this Greatest Hits collection, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. She shares her knowledge of growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others.
The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing
December 23, 2022 • 41 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development.
Aha! Moments From Our First 20 Episodes
December 16, 2022 • 24 MIN
Today we have a special episode. Not too long ago, we published our 20th episode! I’ve talked with fantastic minds from a variety of fields who’ve shared their brilliant tips, wisdom, and insights garnered from their own aha! moments. To celebrate this milestone, we’re looking back at a few of the key aha! from within these first 20 episodes and our first year of Getting to aha! I’ve spoken with so many fabulous people and it’s impossible to feature them all today, So I’m sure we’ll look back at other great moments in future episodes. For now, thank you to: Jamie Flinchbaugh Louie Gravance Laura Beavin-Yates Whitney Dunlap-Fowler Gerard Ibarra For all they brought to our audience. It’s been an amazing year and I know that 2023 will feature even more fascinating conversations.
Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research
December 9, 2022 • 43 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. He talks about the science of meeting customers' needs, and how to improve customer experiences through designing business strategies derived from research.
[Greatest Hits ] Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right”
December 2, 2022 • 48 MIN
In this Greatest Hits collection, Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” talks about how to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise, gaining the voice of the customer and embracing negative feedback.
The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp
November 25, 2022 • 35 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. She talks about educating customers and employees and empowering them through the use of social media, she also talks about the different methods of educating customers, and the impact that customer education can have on growth.
[Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
November 18, 2022 • 51 MIN
In this Greatest Hits collection, Laura Beavin-Yates talks about studying emotions and behavior in relation to neuroscience, the process of neurological functioning, and measuring customers' unconscious reactions to an experience. She also talks about how the brain connects with an experience, variations in cardiac rhythm, and how it affects behavior.
A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way.
November 11, 2022 • 45 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers.
[Greatest Hits ] The Simplicity of Leadership with Katie Anderson
November 4, 2022 • 37 MIN
In this Greatest Hits collection, Katie talks about the cycle of learning to be a leader to leading with a learning mindset. She also talks about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more.
Play and Work: The Winning Combination with Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans.
October 28, 2022 • 47 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans. They discuss Mike’s aha! journey, his career, and the experiences that made him realize the power of play as a winning mindset. They further talk about the different types of playful personalities and the importance of playfulness as an efficient way to attain productivity across any area.
[Greatest Hits ] Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion
October 21, 2022 • 51 MIN
In this Greatest Hits collection, we're bringing back some of the key conversations on what can achieve great customer success from episodes over the past year. In this episode, Mo shares the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently.
How to Effectively Use Net Promoter System NPS for Customer Retention with Rob Markey, Partner at Bain & Company
October 14, 2022 • 43 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Rob Markey, Partner at Bain & Company. They discuss Rob's aha! moments, how to use the net promoter system to improve customer retention, the benefits of the net promoter system, delivering more value to your customers than your competitors, customer-centric strategies, how to satisfy customers' needs, and more.
[Greatest Hits] Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media
October 7, 2022 • 43 MIN
As part of our Greatest Hits collection, we're looking back every other week at some of the key conversations that took place in our first year of Getting to Aha. In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise.
The Power of Service with Louie Gravance, Author of "Service is a Superpower!"
September 30, 2022 • 48 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more.
The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR
September 16, 2022 • 25 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.
Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion
September 2, 2022 • 51 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently.
Cultural Insights in Branding with Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting
August 19, 2022 • 48 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting. A consultancy that empowers brands through cultural and consumer insight. He is also a Board Member of Insights in Color.
Emotions & Consumer Behavior with Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion
August 5, 2022 • 51 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion. They talk about Laura’s aha! and pivotal moments in studying emotions and behavior in relation to neuroscience. She speaks about the process of neurological functioning by exploring observable behavior and measuring people's unconscious reactions to an experience in a specific moment. She explores how the brain connects with an experience, variation in cardiac rhythm, and how it affects behavior.
The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights
July 22, 2022 • 40 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID.
Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right”
July 8, 2022 • 48 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services.
Online Qualitative User Research: Challenges and Approaches with Dan Fleetwood, President of Research and Insights at QuestionPro
June 24, 2022 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Fleetwood, President of Research and Insights at QuestionPro. They discuss Dan’s aha! moments along his career journey. They further discuss roadmaps to online survey response optimization, the role of online communities in market research, and much more.
Managing Audience Intelligence with Phil Irvine, Vice President, Audience Intelligence at RPA
June 10, 2022 • 35 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Phil Irvine, Vice President, Audience Intelligence at RPA. They discuss Phil’s aha! moments, market and audience intelligence, how to improve marketing experiences, developing a marketing strategy based on data and reality, shifting brands' mindsets to customer-centricity, optimizing the customer experience, customer loyalty acquisition and retention, and the future of market intelligence.
Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker
May 27, 2022 • 48 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more.
Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media
May 13, 2022 • 43 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing.
Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents
April 29, 2022 • 49 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.
The Simplicity of Leadership with Katie Anderson
April 15, 2022 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more.
Critical Thinking with Jamie Flinchbaugh, Author of “People Solve Problems"
April 1, 2022 • 44 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Jamie Flinchbaugh, Author of “People Solve Problems." They talk about Jamie’s aha! moments and pivotal moments that led him to become an author. They discuss critical thinking, the problem-solving process, lean learning, learning to challenge one’s thought process and decisions, honing one’s critical thinking skills, keeping one’s drive alive, and improving one’s intuition.
Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
March 18, 2022 • 40 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Gerard Ibarra, Author of "Good Decisions, Better Outcomes.” They discuss Gerard’s insights, and aha! moments. They also talk about his journey to becoming an author, how to make life-changing decisions you won’t come to regret, putting the ego aside to seek others’ opinions, using the P2 mode for decision-making and much more.
The Art of Data Visualization with Randy Krum, Founder & Chief Designer at InfoNewt
March 4, 2022 • 34 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Randy Krum, Founder & Chief Designer at InfoNewt. They discuss Randy’s aha! journey, his career, the design process for clients’ data insights, simple marketing strategies and psychology, presentation of data, and much more.
Tailoring Market Research to Brand Strategy with Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit
February 25, 2022 • 40 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit. They discuss Whitney's aha! journey, insights, semiotics, marketing strategies, and cultural research for businesses and brands.
Be Amazing or Go Home with Shep Hyken, Chief Amazement Officer at Shepard Presentations
February 18, 2022 • 42 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Shep Hyken, Chief Amazement Officer at Shepard Presentations, and New York Times bestselling author of eight books. They talk about Shep’s understanding of insights and chat about his many aha! moments. They also discuss the factors that make for an amazing customer experience, the linkage between happy customers and employees, companies’ manner of approach to dealing with customers, and a lot more.
The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse
February 11, 2022 • 41 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin’s aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more.
Welcome to Getting to Aha!
January 25, 2022 • 4 MIN
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. I’m your host, Darshan Mehta.