Getting to Aha! with Darshan Mehta
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media
May 13, 2022 • 43 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing.
Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents
April 29, 2022 • 49 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.
The Simplicity of Leadership with Katie Anderson
April 15, 2022 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more.
Critical Thinking with Jamie Flinchbaugh, Author of “People Solve Problems"
April 1, 2022 • 44 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Jamie Flinchbaugh, Author of “People Solve Problems." They talk about Jamie’s aha! moments and pivotal moments that led him to become an author. They discuss critical thinking, the problem-solving process, lean learning, learning to challenge one’s thought process and decisions, honing one’s critical thinking skills, keeping one’s drive alive, and improving one’s intuition.
Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
March 18, 2022 • 40 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Gerard Ibarra, Author of "Good Decisions, Better Outcomes.” They discuss Gerard’s insights, and aha! moments. They also talk about his journey to becoming an author, how to make life-changing decisions you won’t come to regret, putting the ego aside to seek others’ opinions, using the P2 mode for decision-making and much more.
The Art of Data Visualization with Randy Krum, Founder & Chief Designer at InfoNewt
March 4, 2022 • 34 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Randy Krum, Founder & Chief Designer at InfoNewt. They discuss Randy’s aha! journey, his career, the design process for clients’ data insights, simple marketing strategies and psychology, presentation of data, and much more.
Tailoring Market Research to Brand Strategy with Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit
February 25, 2022 • 40 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit. They discuss Whitney's aha! journey, insights, semiotics, marketing strategies, and cultural research for businesses and brands.
Be Amazing or Go Home with Shep Hyken, Chief Amazement Officer at Shepard Presentations
February 18, 2022 • 42 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Shep Hyken, Chief Amazement Officer at Shepard Presentations, and New York Times bestselling author of eight books. They talk about Shep’s understanding of insights and chat about his many aha! moments. They also discuss the factors that make for an amazing customer experience, the linkage between happy customers and employees, companies’ manner of approach to dealing with customers, and a lot more.
The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse
February 11, 2022 • 41 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin’s aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more.
Welcome to Getting to Aha!
January 25, 2022 • 4 MIN
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. I’m your host, Darshan Mehta.