Getting to Aha! with Darshan Mehta
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business
February 3, 2023 • 44 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics.
[ Greatest Hits ] The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights
January 27, 2023 • 40 MIN
In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID.
The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies
January 20, 2023 • 45 MIN
In this episode of Getting to Aha! Darshan is joined by John Zogby, Senior Partner at John Zogby Strategies, a full-service marketing and political consulting firm which provides a wide range of opinion research services. They discuss what led John onto the path of polling and opinion research and share insights into the use of online surveys, using qualitative research methods, the transformation of the American dream post-COVID, corporate social responsibility from employers, and more.
[ Greatest Hits] Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker
January 13, 2023 • 48 MIN
In this Greatest Hits collection, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more.
How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2
January 6, 2023 • 43 MIN
In this episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions.
[Greatest Hits ] The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse
December 30, 2022 • 41 MIN
In this Greatest Hits collection, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. She shares her knowledge of growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others.
The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing
December 23, 2022 • 41 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development.
aha! moments from our first 20 episodes
December 16, 2022 • 24 MIN
Today we have a special episode. Not too long ago, we published our 20th episode! I’ve talked with fantastic minds from a variety of fields who’ve shared their brilliant tips, wisdom, and insights garnered from their own aha! moments. To celebrate this milestone, we’re looking back at a few of the key aha! from within these first 20 episodes and our first year of Getting to aha! I’ve spoken with so many fabulous people and it’s impossible to feature them all today, So I’m sure we’ll look back at other great moments in future episodes. For now, thank you to: Jamie Flinchbaugh Louie Gravance Laura Beavin-Yates Whitney Dunlap-Fowler Gerard Ibarra For all they brought to our audience. It’s been an amazing year and I know that 2023 will feature even more fascinating conversations.
Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research
December 9, 2022 • 43 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. He talks about the science of meeting customers' needs, and how to improve customer experiences through designing business strategies derived from research.
[Greatest Hits ] Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right”
December 2, 2022 • 48 MIN
In this Greatest Hits collection, Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” talks about how to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise, gaining the voice of the customer and embracing negative feedback.
The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp
November 25, 2022 • 35 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. She talks about educating customers and employees and empowering them through the use of social media, she also talks about the different methods of educating customers, and the impact that customer education can have on growth.
[Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
November 18, 2022 • 51 MIN
In this Greatest Hits collection, Laura Beavin-Yates talks about studying emotions and behavior in relation to neuroscience, the process of neurological functioning, and measuring customers' unconscious reactions to an experience. She also talks about how the brain connects with an experience, variations in cardiac rhythm, and how it affects behavior.
A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way.
November 11, 2022 • 45 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers.
[Greatest Hits ] The Simplicity of Leadership with Katie Anderson
November 4, 2022 • 37 MIN
In this Greatest Hits collection, Katie talks about the cycle of learning to be a leader to leading with a learning mindset. She also talks about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more.
Play and Work: The Winning Combination with Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans.
October 28, 2022 • 47 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans. They discuss Mike’s aha! journey, his career, and the experiences that made him realize the power of play as a winning mindset. They further talk about the different types of playful personalities and the importance of playfulness as an efficient way to attain productivity across any area.
[Greatest Hits ] Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion
October 21, 2022 • 51 MIN
In this Greatest Hits collection, we're bringing back some of the key conversations on what can achieve great customer success from episodes over the past year. In this episode, Mo shares the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently.
How to Effectively Use Net Promoter System NPS for Customer Retention with Rob Markey, Partner at Bain & Company
October 14, 2022 • 43 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Rob Markey, Partner at Bain & Company. They discuss Rob's aha! moments, how to use the net promoter system to improve customer retention, the benefits of the net promoter system, delivering more value to your customers than your competitors, customer-centric strategies, how to satisfy customers' needs, and more.
[Greatest Hits] Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media
October 7, 2022 • 43 MIN
As part of our Greatest Hits collection, we're looking back every other week at some of the key conversations that took place in our first year of Getting to Aha. In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise.
The Power of Service with Louie Gravance, Author of "Service is a Superpower!"
September 30, 2022 • 48 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more.
The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR
September 16, 2022 • 25 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.
Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion
September 2, 2022 • 51 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently.
Cultural Insights in Branding with Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting
August 19, 2022 • 48 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting. A consultancy that empowers brands through cultural and consumer insight. He is also a Board Member of Insights in Color.
Emotions & Consumer Behavior with Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion
August 5, 2022 • 51 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion. They talk about Laura’s aha! and pivotal moments in studying emotions and behavior in relation to neuroscience. She speaks about the process of neurological functioning by exploring observable behavior and measuring people's unconscious reactions to an experience in a specific moment. She explores how the brain connects with an experience, variation in cardiac rhythm, and how it affects behavior.
The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights
July 22, 2022 • 40 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID.
Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right”
July 8, 2022 • 48 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services.
Online Qualitative User Research: Challenges and Approaches with Dan Fleetwood, President of Research and Insights at QuestionPro
June 24, 2022 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Fleetwood, President of Research and Insights at QuestionPro. They discuss Dan’s aha! moments along his career journey. They further discuss roadmaps to online survey response optimization, the role of online communities in market research, and much more.
Managing Audience Intelligence with Phil Irvine, Vice President, Audience Intelligence at RPA
June 10, 2022 • 35 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Phil Irvine, Vice President, Audience Intelligence at RPA. They discuss Phil’s aha! moments, market and audience intelligence, how to improve marketing experiences, developing a marketing strategy based on data and reality, shifting brands' mindsets to customer-centricity, optimizing the customer experience, customer loyalty acquisition and retention, and the future of market intelligence.
Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker
May 27, 2022 • 48 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more.
Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media
May 13, 2022 • 43 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing.
Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents
April 29, 2022 • 49 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.
The Simplicity of Leadership with Katie Anderson
April 15, 2022 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more.
Critical Thinking with Jamie Flinchbaugh, Author of “People Solve Problems"
April 1, 2022 • 44 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Jamie Flinchbaugh, Author of “People Solve Problems." They talk about Jamie’s aha! moments and pivotal moments that led him to become an author. They discuss critical thinking, the problem-solving process, lean learning, learning to challenge one’s thought process and decisions, honing one’s critical thinking skills, keeping one’s drive alive, and improving one’s intuition.
Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
March 18, 2022 • 40 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Gerard Ibarra, Author of "Good Decisions, Better Outcomes.” They discuss Gerard’s insights, and aha! moments. They also talk about his journey to becoming an author, how to make life-changing decisions you won’t come to regret, putting the ego aside to seek others’ opinions, using the P2 mode for decision-making and much more.
The Art of Data Visualization with Randy Krum, Founder & Chief Designer at InfoNewt
March 4, 2022 • 34 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Randy Krum, Founder & Chief Designer at InfoNewt. They discuss Randy’s aha! journey, his career, the design process for clients’ data insights, simple marketing strategies and psychology, presentation of data, and much more.
Tailoring Market Research to Brand Strategy with Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit
February 25, 2022 • 40 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit. They discuss Whitney's aha! journey, insights, semiotics, marketing strategies, and cultural research for businesses and brands.
Be Amazing or Go Home with Shep Hyken, Chief Amazement Officer at Shepard Presentations
February 18, 2022 • 42 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Shep Hyken, Chief Amazement Officer at Shepard Presentations, and New York Times bestselling author of eight books. They talk about Shep’s understanding of insights and chat about his many aha! moments. They also discuss the factors that make for an amazing customer experience, the linkage between happy customers and employees, companies’ manner of approach to dealing with customers, and a lot more.
The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse
February 11, 2022 • 41 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin’s aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more.
Welcome to Getting to Aha!
January 25, 2022 • 4 MIN
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. I’m your host, Darshan Mehta.