Getting to Aha! with Darshan Mehta
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR
September 16, 2022 • 25 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.
Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion
September 2, 2022 • 51 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently.
Cultural Insights in Branding with Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting
August 19, 2022 • 48 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting. A consultancy that empowers brands through cultural and consumer insight. He is also a Board Member of Insights in Color.
Emotions & Consumer Behavior with Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion
August 5, 2022 • 51 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion. They talk about Laura’s aha! and pivotal moments in studying emotions and behavior in relation to neuroscience. She speaks about the process of neurological functioning by exploring observable behavior and measuring people's unconscious reactions to an experience in a specific moment. She explores how the brain connects with an experience, variation in cardiac rhythm, and how it affects behavior.
The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights
July 22, 2022 • 40 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID.
Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right”
July 8, 2022 • 48 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services.
Online Qualitative User Research: Challenges and Approaches with Dan Fleetwood, President of Research and Insights at QuestionPro
June 24, 2022 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Fleetwood, President of Research and Insights at QuestionPro. They discuss Dan’s aha! moments along his career journey. They further discuss roadmaps to online survey response optimization, the role of online communities in market research, and much more.
Managing Audience Intelligence with Phil Irvine, Vice President, Audience Intelligence at RPA
June 10, 2022 • 35 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Phil Irvine, Vice President, Audience Intelligence at RPA. They discuss Phil’s aha! moments, market and audience intelligence, how to improve marketing experiences, developing a marketing strategy based on data and reality, shifting brands' mindsets to customer-centricity, optimizing the customer experience, customer loyalty acquisition and retention, and the future of market intelligence.
Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker
May 27, 2022 • 48 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more.
Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media
May 13, 2022 • 43 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing.
Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents
April 29, 2022 • 49 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.
The Simplicity of Leadership with Katie Anderson
April 15, 2022 • 37 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more.
Critical Thinking with Jamie Flinchbaugh, Author of “People Solve Problems"
April 1, 2022 • 44 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Jamie Flinchbaugh, Author of “People Solve Problems." They talk about Jamie’s aha! moments and pivotal moments that led him to become an author. They discuss critical thinking, the problem-solving process, lean learning, learning to challenge one’s thought process and decisions, honing one’s critical thinking skills, keeping one’s drive alive, and improving one’s intuition.
Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
March 18, 2022 • 40 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Gerard Ibarra, Author of "Good Decisions, Better Outcomes.” They discuss Gerard’s insights, and aha! moments. They also talk about his journey to becoming an author, how to make life-changing decisions you won’t come to regret, putting the ego aside to seek others’ opinions, using the P2 mode for decision-making and much more.
The Art of Data Visualization with Randy Krum, Founder & Chief Designer at InfoNewt
March 4, 2022 • 34 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Randy Krum, Founder & Chief Designer at InfoNewt. They discuss Randy’s aha! journey, his career, the design process for clients’ data insights, simple marketing strategies and psychology, presentation of data, and much more.
Tailoring Market Research to Brand Strategy with Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit
February 25, 2022 • 40 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit. They discuss Whitney's aha! journey, insights, semiotics, marketing strategies, and cultural research for businesses and brands.
Be Amazing or Go Home with Shep Hyken, Chief Amazement Officer at Shepard Presentations
February 18, 2022 • 42 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Shep Hyken, Chief Amazement Officer at Shepard Presentations, and New York Times bestselling author of eight books. They talk about Shep’s understanding of insights and chat about his many aha! moments. They also discuss the factors that make for an amazing customer experience, the linkage between happy customers and employees, companies’ manner of approach to dealing with customers, and a lot more.
The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse
February 11, 2022 • 41 MIN
In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin’s aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more.
Welcome to Getting to Aha!
January 25, 2022 • 4 MIN
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. I’m your host, Darshan Mehta.