Getting to Aha! with Darshan Mehta
Tailoring Market Research to Brand Strategy with Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit
February 25, 2022
In this episode of Getting to Aha!, Darshan Mehta is joined by Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit. They discuss Whitney's aha! journey, insights, semiotics, marketing strategies, and cultural research for businesses and brands.
Whitney Dunlap-Fowler is the Owner & Independent Brand Strategist at A Touch of Whit. She is a freelance cultural strategist, semiotics expert, and future-proofing brand strategy maven. She has almost ten years of experience with fortune 500 companies from across the globe and uses her knowledge to build up brands. Whitney, a researcher and historian is also the Founder at Insights in Color. 


👉 Take a step out of your comfort zone to amass knowledge

👉 “…The past is necessary to understand where you’re going, and it helps you kind of contextualize why something might exist”

👉 Take a moment to ask yourself what you like doing and why you enjoy doing it. The answers you come up with have the potential to change your life

👉 Be receptive to feedback. Always find ways in which you might be wrong, have limited vision, or have a scope not broad enough for what you’re trying to create. Seek other people’s perspectives on what you're working on

👉 Challenge yourself

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Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.

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