The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR
September 16, 2022
In this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR.
They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.
In this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR.
They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.
He is a specialist in market research, design research, project management, hiring, employee coaching, consulting, brand management, and customer satisfaction.
KEY TAKEAWAYS
👉 [ 00:02:44 ] Market insights are not just numbers on slides. Always look at insights from a holistic view
👉 [ 00:04:00 ] Agile marketing strategies help many brands do more with less. They can now make multiple product launches to the market within a year
👉 [ 00:06:10 ] A "panel" is an online group of respondents that can take surveys. It's cheaper and faster to get insights when you use a panel
👉 [ 00:06:45 ] To recruit people into panels, there are many ways, such as;
- Search Engine Optimization SEO
- Incentified Games
👉 [ 00:07:59 ] In the panel world, there is a lot of interconnectivity between different panels and partnerships. "Your sample is only as good as the quality measures you have in place"
👉 [ 00:09:23 ] To avoid fraudulent data such as bots filling your surveys, keep an eye on the quality of data coming through by working closely with your panel
👉 [ 00:10:39 ] Some examples of quality measures you can use to stop fraudulent data are:
- Using IP addresses for signups/logins
- Understanding the textualization within people's answers to open-ended questions
👉 [ 00:11:23 ] Always determine if your panel providers have quality measures. Have a list of different quality measures for pre-survey, during the survey, and post-survey stages
👉 [ 00:18:22 ] The quality of data influences the price you pay for surveys
👉 [ 00:22:32 ] The future of panels, sampling, and surveys is panel companies coming out with survey tools and survey companies with panel tools
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- Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
- The Simplicity of Leadership with Katie Anderson
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