In this episode of Getting to Aha!, Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. They discuss Andrew’s aha! moments, the science of meeting customers' needs, and how to improve customer experiences through designing business strategies derived from research. 

Andrew Custage is a marketing expert focused on delivering groundbreaking research and insight to the food service industry. He is also a management consultant, analysis commentator, webinar host, and publisher of industry trends and marketing strategies for improving business growth. Andrew currently serves as the lead for the insights and analytics function at Medallia, a software development company that specializes in customer experience management, technology, and business intelligence. 

👉 Use data to help clients understand the impact of your program 

👉 There are programs in the market that aren’t backed up by proper analysis 

👉 Learn how to strike a balance between qualitative and quantitative data 

👉 Insights for business strategies are generated through aggregate-based data on lots of people

👉 Derive business ideas from discovering what triggers customer behavior by using behavioral insights and customizing survey questions

👉 Getting data and insights to formulate business strategies can be challenging if panelists are reluctant

👉 The difference between virtual kitchens and traditional kitchens is customer preference, which influencers the customer experience

👉  Dynamic pricing influences the behavioral patterns of customers; customers' experiences are improved when business strategies that provide products that are affordable to them

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