In this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling.

Kory Grushka is an entrepreneur and creative director who was previously a successful corporate lawyer. He is currently the Founder and Creative Director of Stories Bureau, a boutique creative agency focused on B2B content and internal creative for Fortune 500 companies. Kory further consults on business development, strategy, positioning, and branding.

KEY TAKEAWAYS

👉 Kory started his career as a designer, illustrator, and animator. If anything, it was too creative, and he constantly felt stuck in a dark room. Looking to be challenged, he went to law school, becoming a successful corporate lawyer while still interested in a creative entrepreneurial career. After eight years of sticking it out as a lawyer, his secretary’s husband brought him on as a salesperson for a branding agency, allowing Kory to learn about insights. He found that his legal brain helped him in this, going against the typical notion of left brain versus right brain.

👉 Kory is a big believer in niche and scalability, which partially influenced the founding of Stories Bureau. Working at a branding agency and regularly being approached for segmentation work, Kory realized nobody served the space from a storytelling niche. There were storytellers, but they didn’t go into the space and make stories out of insights. It was an obvious opportunity to fill the niche and was incredibly scalable; there was endless demand but no supply. So, Stories Bureau was formed, starting as a new entity of the branding agency, which Kory then bought out in 2018. 

👉 Kory has always been open to change, and so he has been experimenting a lot with AI and its use in insights and storytelling. He believes that it will ultimately have a profound impact on storytelling. He thinks it will help to review all research, identify insights, and help you optimize your storytelling. In the short term, it won’t be able to replace humans but will work in collaboration with them to amplify their storytelling capabilities. Content on demand is the future, and it will lead to a profound change in the storytelling world.

bCast - https://bit.ly/3ACsRBz

Apple - https://apple.co/3gsuA31 

Spotify - https://spoti.fi/3B0lVy6 

Youtube - https://bit.ly/3KYAHtd 

RSS -  https://bit.ly/3AFrUs6 

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta

IResearch Website - https://iresearch.com

Kory Grushka: https://www.linkedin.com/in/kory-grushka-5179573 

Stories Bureau:  https://www.linkedin.com/company/storiesbureau