In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success.

Ross Franklin is the founder of Pure Green and is the CEO of Pure Green Franchise, one of the fastest-growing juice bar franchises in the United States. Pure Green is a juice bar franchise that has over 100 locations open or in development across 15 different states. The company's products include made-to-order superfood smoothies, acai bowls, and cold-pressed juice. Their franchise division is on pace to have over 100 stores open by the end of 2023. Ross is also a best-selling author, and a highly sought-after keynote speaker with over two decades of experience building prestige brands within the health and wellness industry.

KEY TAKEAWAYS

👉 Ross explores the topic of customer service and the lessons learned from working in the fitness industry. He emphasizes the importance of treating customers as guests and delivering a warm, friendly, and engaging experience. Ross highlights examples of good hospitality displayed by Pure Green franchise partners, such as going above and beyond to return a customer's lost keys or including handwritten cards with delivery orders.

👉 Darshan and Ross discuss the principles of entrepreneurial success highlighted in Ross's book, The Success Formula. They emphasize the importance of taking action and not getting caught up in analysis paralysis. Ross believes that what holds people back is the inability to take action. His advice is simple: “Just take the action and you can always recalibrate afterwards.” He also highlights the power of physiology and tonality in effective communication.

👉 Ross stresses the importance of hiring ‘doers’. It’s vital that organizations hire people with integrity that do what they say they’re going to do. Ross prefers employees that are high performers, and “get stuck into the daily grind”. Without this urgency, Ross says it’s likely that they wouldn’t be the right cultural fit at Pure Green.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Ross Franklin on LinkedIn - https://www.linkedin.com/in/rossfranklin
Pure Green website: https://www.puregreen.com/