Confessions of a B2B Marketer | B2B Marketing & Demand Generation
Confessions of a B2B Marketer | B2B Marketing & Demand Generation
Why is it that some B2B businesses seem to grow seamlessly whilst others struggle to find customers/clients? And those that grow… what is it about them? What are they doing differently to attract a wealth of clients and customers? This podcast aims to answer these questions as we follow Tom Hunt along his journey to grow a B2B SaaS business (bCast.fm) and agency (Fame.so) and to understand the world of B2B marketing and demand generation... meeting his friends, family and business associates along the way.
This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice
November 24, 2022 • 29 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by a sophisticated LinkedIn marketer Mikhail Myzgin of Slice. We get Mikhail Myzgin to share how he runs b2b marketing for an Industrial manufacturer named "Slice" by using their LinkedIn company page to drive BIG engagement with their very specific customer persona: safety managers.
Chris Walker Rants On Dark Social, Creating Demand & Company Building
November 17, 2022 • 39 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by the one and only, B2B demand gen master Chris Walker of Refine Labs. Chris rants on, dark social = word of mouth, automated > self-reported attribution, lead gen is dead (long live demand gen), podcasts don’t work for b2b, demand creation > demand capture, CEOs don't need to create content, culture is optional and that all businesses need to raise money.
3 Strategies For Free Attention In B2B with Casey Hill of Bonjoro
November 10, 2022 • 29 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by a Growth Veteran Casey Hill of Bonjoro. We get Casey to share how to look for creative and value-led ways to grab attention... without spending any cash. Whether it's garnering millions of views on Quora and LinkedIn, or pioneering new growth levers for your B2B biz.
B2B Brand Masterclass with Jason Vana of SHFT Agency
November 3, 2022 • 37 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by B2B brand expert Jason Vana of SHFT Agency. We get Jason to share how they develop B2B brands that stand out... not fade into the background.
How To Start A Podcast (That Makes Real Money)
October 27, 2022 • 38 MIN
In this episode of the Confessions of a B2B Marketer, Tom & Sam discuss how podcasts can be used as a B2B growth tool... and how you can tart and grow one that will have a real impact on top-line revenue.
How Fame Doubled MRR In 1 Year ($140k)
October 20, 2022 • 22 MIN
In this episode, Tom shares Fame and bCast's revenue progress. He then dives deep into the seven lessons from growing Fame and bCast, in which he explains how entrepreneurs should operate and scale their business through effective delegation and optimizing the internal processes to achieve growth.
Leveraging Freelancers to Scale a Bootstrapped Business (MarTech Podcast)
October 13, 2022 • 13 MIN
In this episode of the MarTech Podcast, I share how to scale a bootstrapped business using external resources. As a startup with a limited budget, getting the best bang for your buck requires some creativity. Cultivate meaningful relationships with freelancers to improve employee churn rates and assure your access to the global talent pool.
4 Steps To Become Famous In Any B2B Niche
October 6, 2022 • 17 MIN
In this episode, Tom shares the four-step process to becoming famous in any B2B niche...
The Power Of B2B Podcasting (MarTech Podcast)
October 4, 2022 • 19 MIN
I jumped on the MarTech Podcast to talk about growing and monetizing a podcast. Podcasts are certainly proving to be one of the best ways to expand your business’ reach while leveraging the reach of industry leaders. For B2B businesses, adding podcasts to your marketing portfolio not only helps with the cultivation of a targeted audience, you get access to the insights required for future business growth.
The Role Of SEO In Demand Gen with Sam Dunning of Web Choice
September 22, 2022 • 25 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by B2B Web Developer and SEO Expert Sam Dunning of Web Choice. We get Sam to share how SEO can impact how you capture and create demand in 2022...
Shifting From Lead To Demand Gen with Liam Bartholomew of Cognism
September 8, 2022 • 23 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Global Head of Demand Generation Liam Bartholomew of Cognism. We get Liam to explain how Cognism pivoted from lead to demand gen through ungating everything, running paid social and how/why they have doubled down on content distribution.
SEO In 2022 with Brendan Hufford of Growth Sprints
August 9, 2022 • 37 MIN
In this episode of Confessions Of A B2B Marketer, I'm joined by B2B SEO and content wizard Brendan Hufford of Growth Sprints. We get Brendan to share how he uses Zero Click Content to grow, the SEO skills needed in 2022, his own personal content strategy and the biggest opportunities for B2B growth right now.
The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable
July 28, 2022 • 40 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by LinkedIn legend, paid ads machine and agency owner: Justin Rowe of Impactable. We get Justin to break down his LinkedIn paid strategy... but then also learn how that can tie in with cold outreach and organic posting. We then go on th learn about how Justin built and sold Linknlearn (his LinkedIn marketing agency).
The Demand Gen Movement with Adam Holmgren of GetAccept
July 21, 2022 • 29 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by a demand generation legend and LinkedIn influencer: Adam Holmgren of GetAccept. We get Adam's view on the demand generation movement, how they run demand gen at GetAccept and his thoughts on personal branding.
Podcast Guesting & LinkedIn Fame with Jakub Zajicek of Speak On Podcasts
July 11, 2022 • 33 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by a podcast ninja and LinkedIn legend: Jakub Zajicek of Speak On Podcasts. We get Jakub's feedback on my recent podcast guesting campaign, get details on how Speak On Podcasts are growing and their plans for the future.
An ABM Masterclass with Andrei Zinkevich of Fullfunnel.io
July 5, 2022 • 37 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by someone that sent me some lovely gifts to my home back in 2020... this guy knows how to build B2B relationships... and grow B2B businesses. His name is Andrei Zinkevich and he a Co-founder @Fullfunnel.io. He shares a LOT of wisdom on Linkedin about ABM and demand gen, so I had to bring him on to break down the difference between these two HOT B2B trends. Andrei walks us through an ABM campaign as he would run it... this is a MUST listen episode if you are into, or want to run ABM for your B2B business.
Creating Vs Capturing Demand with Sam Kuehnle of Refine Labs
June 27, 2022 • 26 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by a man that left a very popular comment on one of my recent LinkedIn Posts. I was being a little controversial stating that actually businesses COULD win by just capturing demand... as Fame has grown to $1m ARR with doing just that. In reality, the discussion was more nuanced... and Sam shared his opinion in a calm and knowledgeable manner... I had to bring him on to learn more about this AND lead gen versus demand gen, using paid spend for content consumption and to pitch him a very special marketing campaign I have been planning.
Content/SEO/Social Flywheel #4: Linkedin Posting
June 16, 2022 • 21 MIN
In this episode of The Content/SEO/Social Flywheel Series, I share the exact strategy and process I have been using to hit 15k impressions per day on LinkedIn: up from zero! When I recorded this the daily impression record was 9k impressions in a day but now the record has been moved up to 15k ;) I detail the process I use to post daily on the platform, what to post about, how to boost engagement and how to track if it's working.
Content/SEO/Social Flywheel #3: Podcast Guesting
May 16, 2022 • 15 MIN
In this episode of The Content/SEO/Social Flywheel Series, I share the exact strategy we are using to book me (Tom!) on other top podcasts in the B2B/SaaS marketing and entrepreneurship niches. I cover whether you should pitch your product, how to find perfect shows for you to appear on and then how you convince even the most protective show host... to bring you on as a guest :)
Content/SEO/Social Flywheel #2: The Plan
May 6, 2022 • 14 MIN
In this second episode of The Content/SEO/Social Flywheel Series, I share the PLAN. What tools we use, who does what (freelancer or in house?), what metrics we will track and what the individual workflows will be... it's a must listen if you plan to build this out for your own B2B business (or forward this to your marketing manager!)
Content/SEO/Social Flywheel #1: A Journey
April 27, 2022 • 11 MIN
Join myself and the Fame team as we embark on a journey to master the Content/SEO/Social Flywheel. We will show you the behind the scene tactics, strategies and processes that we a implementing... along with all the mistake we make along that way... so you don't need to make them.
No Prep Podcasting, How To Make Them Profitable & Systems (The Mark Struczewski Podcast)
April 25, 2022 • 33 MIN
An interview with myself and the awesome Mark Struczewski on his show: The Mark Struczewski Podcast. We share why podcast hosts should prep less, how to make your podcast profitable and then how and why you should build a system around your podcast production.
Update On Fame's Progress, Tom's Business Philosophy & The Best Way To Start A B2B Business (Profitable Happiness)
March 29, 2022 • 31 MIN
An interview with myself and the wonderful Dr. Pele Raymond on his show: Profitable Happiness. I share my business philosopy, an update on how Fame is doing and why I think there is an intimate connection between profit and happiness.
Update, October Income Report & We're Back
November 19, 2021 • 14 MIN
In this episode, Tom shares Fame and bCast's revenue progress. He explains why this podcast has been on a 5 month hiatus, what has gone well/what hasn't gone well over the past few months and the plans for the pod going forward...
Does AppSumo Work? with Leo Bassam, Founder & CEO at Plutio
June 15, 2021 • 23 MIN
In this episode, Leo Bassam, Founder & CEO at Plutio joins Tom to share more about their AppSumo experience... how much did they make and was it worth it?
Viral SaaS Growth with Julia Enthoven, Co-Founder of Kapwing
April 28, 2021 • 15 MIN
In this episode, Julia Enthoven the Co-Founder of Kapwing joins Tom to share more about how they use the "viral watermark" feature to blow up the growth of their video editing software: Kapwing.
Bitcoin, April Income Report & 2021 Progress
April 13, 2021 • 19 MIN
In this episode, Tom shares Fame and bCast's revenue progress. He then dives deep into Fame's (B2B podcast agancy) growth strategy, why the business switched their treasury to Bitcoin, how and why they acquired another podcast agency and plans for the rest of 2021.
Everything Is Marketing with Corey Haines, Founder of Swipe Files
March 17, 2021 • 36 MIN
In this episode, we're joined by Corey Haines, Founder of Swipe Files to discuss his journey through the world of marketing, how his experience as head of growth at Baremetrics facilitated his next step and what he's working on for marketers right now...
The Only B2B SEO Signal To Consider In 2021 with Nick Jordan, CEO of Content Distribution
March 2, 2021 • 33 MIN
In this episode, we're joined by Nick Jordan, CEO of Content Distribution to discuss the single SEO factor to focus on in 2021, how they get awesome SEO results for clients and how he has built his SEO agency to 25 employees.
Why Does Vineet Devaiah Have Beef With bCast?
February 16, 2021 • 22 MIN
In this episode, we're joined by Vineet Devaiah, the founder of Teliportme to discuss why Vineet has beef with bCast, if Vineet still has beef with bCast and if you should list your B2B SaaS on AppSumo.
Selling A SaaS Then Starting An Agency With Dave Schneider, CEO at Shortlist
February 3, 2021 • 33 MIN
In this episode, Tom is joined by Dave Schneider, CEO at Shortlist. They discuss Dave's previous bootstrapped SaaS business: Ninja Outreach, how they grew that, sold it and then why Dave decided to start an agency.
January Income Report & 2021 Goals
January 19, 2021 • 12 MIN
In this episode, Tom shares an update on Fame and bCast: how much cash they are making, what he is focussed on in 2021 and where he sees them going by the end of the year.
The Best SaaS Cold Email Of All Time With Geoff Atkinson of Huckabuy
December 8, 2020 • 22 MIN
In this episode, Tom is joined by Geoff Atkinson, CEO of Huckabuy: an SEO SaaS. They discuss perhaps the greatest SaaS cold email of all time, how Huckabuy are getting customers today and why SEO is so crucial in B2B SaaS.
Sujan Patel Shares 4 SaaS Growth Strategies For bCast
November 24, 2020 • 34 MIN
In this episode, Sujan Patel returns to perform a LIVE growth strategy session for bCast... he did little to no prep and still managed to produce 4 BIG potential growth strategies for our new podcast hosting SaaS.
300k Sessions Per Month With Sujan Patel of Mailshake
November 10, 2020 • 27 MIN
In this episode, Tom is joined by Sujan Patel the Founder of Mailshake: a SaaS that builds sales outreach cadences with email, phone, and social in as little as 5 minutes. Tom asks Sujan about how he manages the growth of Mailshake whilst also running an agency, how they grew the Mailshake blog to 300k sessions and how to get BIG backlinks.
The Ultimate SaaS Onboarding Flow With Ajay Goel
October 27, 2020 • 23 MIN
In this episode, Tom is joined by the Founder and CEO of GMass: a sweet Gmail plugin that adds super powers to your inbox. Tom moved through this onboarding process when he was trying out the tool and HAD to bring Ajay on to break down why he did it... and the impact it is having on growth.
Bootstrapping To $640k MRR With Omar Zenhom of WebinarNinja
October 13, 2020 • 26 MIN
In this episode, Tom is joined by Omar Zenhom the cofounder and CEO of WebinarNinja to discuss how they grew the business to over $640k MRR - boostrapped. Tom also then breaks down how he thinks they have managed this...
The Big Race & September Income Report
September 30, 2020 • 13 MIN
In this episode, Tom shares an update on Fame and bCast whilst sharing the BIG race that will be happening over the next 12 or so months as bCast runway runs away. He also shares the two innovative SaaS growth strategies he will implement to win this race against the wicked enemy: time.
Founders Doing Customers Support? With Mike Hawkins
September 15, 2020 • 25 MIN
In this episode, we welcome Mike Hawkins the founder of Riddle to discuss how and why Tom was able to reach BOTH founders through their live chat when he was researching for a case study last year. We also hear Tom's top five customer support tips from running support for bCast over the past few months.
bCast AppSumo Launch, 50% Client Growth & Income Report
August 11, 2020 • 24 MIN
In this episode, Tom shares a July income report, the numbers behind the recent bCast AppSumo launch and the one single thing he thinks ALL marketers need to understand in order to thrive today.
The Impact Of Freemium with Kieran Flanagan
July 14, 2020 • 27 MIN
Kieran Flanagan, VP Marketing at HubSpot joins us to share HubSpot's freemium journey: why they did it, how they did it and the impact it had on their numbers.
How To Build & Monetise A Community with Louis Grenier
June 30, 2020 • 36 MIN
Louis Grenier, the founder of EveryoneHatesMarketers.com jumps on the show to discuss how he has indoctrinated his community into his way of thinking, booked Seth Godin as a guest on his podcast and how he plans to monetise.
How To Build An Inbound Marketing Machine with Dylan Hey
June 16, 2020 • 33 MIN
Dylan Hey, founder and CEO of Hey Digital joins us to discuss how he built an inbound marketing machine that generates clients and customers without any outbound selling through building an audience on Linkedin, dominating a category with a podcast and being an all round nice guy. Plus Tom shares an update on his sales pipeline and tells a story about a specific sales call.
7 Steps To $1m ARR with Guillaume Moubeche of lemlist
June 2, 2020 • 44 MIN
Guillaume Moubeche, founder and CEO of lemlist joins us to discuss the seven steps that grew them to $1m ARR in just under two years. Plus Tom shares revenue and traffic metrics from SaaS Marketer in May.
How Max Altschuler Grew & Sold Sales Hacker
May 19, 2020 • 41 MIN
Max Altschuler joins us in this episode to share how he grew Sales Hacker to 50k organic session per month and then sold the business to Outreach. Tom then shares more about how SaaS Marketer is looking to replicate this.
9 Unconventional SaaS Marketing Strategies with Tim Soulo
May 5, 2020 • 51 MIN
In this episode, Tom shares a summary of April for SaaS Marketer and bCast, he then brings in Tim Soulo, CMO and Product Advisor at Ahrefs onto the show to understand more about their unconventional growth.
SaaS Marketer Strategy & Income Report April 2020
April 21, 2020 • 29 MIN
In this episode, Tom share the story of SaaS Marketer and bCast to date, he covers where the ideas came from, how much cash they are making and where we plan to go in the future. We also welcome the very first sponsor of this podcast: Document360, knowledge base software that scales with your product.
Copying A SaaS Business Idea? With Justin of Transistor & Neil of bCast
April 6, 2020 • 42 MIN
Tom and Neil started building the podcast host: bCast after interviewing Transistor (another podcast hosting SaaS) founder, Justin for this podcast...
Confessions Of A B2B Marketer - Trailer
March 19, 2020 • 2 MIN
In this trailer, Tom shares what to expect from the Confessions Of A B2B Marketer podcast... Who? Why? & What?