Why is it that some B2B businesses seem to grow seamlessly whilst others struggle to find customers/clients?
And those that grow… what is it about them? What are they doing differently to attract a wealth of clients and customers?
This podcast aims to answer these questions as we follow Tom Hunt along his journey to grow a B2B SaaS business (bCast.fm) and agency (Fame.so) and to understand the world of B2B marketing and demand generation...
Tom is also joined by elite B2B marketers who share tactics, strategies and insights you won’t hear anywhere else.
B2B Personal Branding Masterclass with Lara Acosta of LA Digital
February 15, 2024 • 41 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt and Lara Acosta delved into an engaging conversation about content creation, personal branding, and the power of LinkedIn.
OLD WAY/NEW WAY with Adam Robinson of Retention.com
February 8, 2024 • 30 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt and Adam Robinson discuss the shift in pipeline generation in the B2B SaaS industry.
Cold Calling Is Back with Sam Dunning of Breaking B2B
February 1, 2024 • 28 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt welcomes back Sam Dunning to discuss effective strategies for driving customers, content marketing, social media, and cold calling.
The Dark Art Of ABM (Case Study) with Declan Mulkeen of Strategicabm
January 25, 2024 • 24 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Declan Mulkeen as they delve into the dark art of ABM.
How Cato Networks Does Product Marketing with Eyal Webber-Zvik
January 18, 2024 • 26 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Eyal Webber-Zvik a product marketing expert as they discuss how Cato Networks does product marketing.
The Power of Balance in Life and Work (Zero Calorie Marketing)
January 11, 2024 • 36 MIN
In this episode, join Tom Hunt and Zero Calorie Marketing hosts in a captivating conversation about finding balance in life and work, starting and growing profitable podcasts, and the power of perseverance.
The Value of Podcasting for Building an Existing Audience (The Digital Agency Show)
January 4, 2024 • 29 MIN
In this episode, join Tom Hunt and Brent Weaver in this captivating podcast conversation as they discuss the value of podcasting as a relationship-building tool.
The Journey of a B2B Marketer (Matt Brown Show)
December 28, 2023 • 43 MIN
In this episode, Matt Brown interviews Tom Hunt, the CEO and Founder of Fame, as he unveiled his journey through success.
The Great Podcast Debate: Guesting vs. Hosting - Insights from Jakub Zajicek and Tom Hunt
December 21, 2023 • 54 MIN
In this episode of Confessions of a B2B Marketer, join Sam Dunning as he officiates Tom Hunt and Jakub Zajicek as they engage in a fiery debate about the benefits of guesting on podcasts vs. hosting your own.
PLG At Calendly: Jeff Hardison Shares All
December 14, 2023 • 26 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Calendly's product marketing guru, Jeff Hardison, as they discuss the success of Calendly's product-led growth, the role of humans, and the power of branding.
The "Anti Chris Walker" Shares Why Dark Social Is A Myth
December 7, 2023 • 30 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Christopher Rack as he unveils the reality concealed within the realm of dark social.
From 20k to 65k LinkedIn Followers with Daniel Cmejla of Apollo
November 30, 2023 • 31 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Daniel Cmejla as he shares the dynamic narrative of his LinkedIn growth, skyrocketing from 20k to 65k followers. Join us in an exclusive exploration of the strategies, insights, and compelling content that propelled Daniel to LinkedIn stardom.
CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche, lempire CEO Shares All
November 23, 2023 • 28 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Guillaume Moubeche as he discusses the power of personal branding and the strategies that he used to build successful businesses.
Why Marketers Should Be Good Managers with Margaret Kelsey of TatCo (Ex. OpenView, AppCues & Invision)
November 16, 2023 • 26 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Margaret Kelsey of TatCo as she discusses how marketers can leverage their understanding of human behavior to become effective managers.
Bootstrapping Wynter To Over $2m ARR with Peep Laja
November 9, 2023 • 25 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Peep Laja as he shares his valuable insights on bootstrapping Wynter to over $2m ARR, providing listeners with actionable strategies and inspiration for their entrepreneurial ventures.
B2B Positioning Masterclass with April Dunford of Ambient Strategy
November 2, 2023 • 29 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt and April Dunford discuss the importance of positioning in B2B marketing and how it can make a significant impact.
Making B2B BOFU Sexy with Lashay Lewis of Authority Plug
October 26, 2023 • 33 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt and Lashay Lewis dive deep into the importance of bottom-of-the-funnel B2B content in driving revenue.
Don't miss out on this inspiring conversation that empowers marketers to create personalized and impactful content.
Why You MUST To Sell Services With Your SaaS with Elizabeth Gooch MBE of The Tech Growth Factory
October 19, 2023 • 33 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt explores Elizabeth's journey bootstrapping from services to software to ultimately going public.
October 12, 2023 • 32 MIN
It’s January 2013 in Boise Idaho and Nathan just set himself an ambitious goal.
He is going to invest $5k in building a SaaS web application and aims to grow it to $5k MRR in six months.
After six months of hard grind, Nathan lands on $2,480 MRR.
Surely growth would continue up to the $5k goal over the coming months to allow Nathan to hit the goal in maybe twelve months?
Unfortunately not, by October 2014, monthly revenue had slid down to $1,207.
In the end, it took 23 months and a further $50k investment for ConvertKit to reach $5k MRR.
But fast forward to May 2019, ConvertKit has sent 851,000,000 emails and enabled $273,482,000 in earnings for its 19,000 customers over the previous 12 months.
Today MRR is $1.7m – SaaS business growth at its absolute best.
How did he do it?
This episode of Confessions of a B2B Marketer explains 🤓
The 70:30 Rule with Kyle Lacy of Jellyfish
October 5, 2023 • 24 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Kyle Lacy as he unveil the game-changing 70/30 Rule for B2B Marketing, reshaping business strategies.
Active Campaign CMO Shares How They 6x’d Revenue In 6 Years
September 28, 2023 • 30 MIN
In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Shay Howe, CMO of Active Campaign. Shay shares his playbook for 6x revenue growth over the past 6 years.
Ex. Salesforce, Zendesk, & Slack CMO Teaches Us About Brand, PLG, & Marc Benioff
September 21, 2023 • 30 MIN
In this episode, Tom Hunt interviews Bill Macaitis, a successful B2B marketing expert who has worked with big names like Salesforce, Zendesk, and Slack.
The State Of B2B with Gil Allouche of Metadata
September 14, 2023 • 29 MIN
In this episode, Tom Hunt and Gil Allouche discuss the factors that led to the success of metadata, a B2B marketing platform, and they cover a range of topics related to B2B marketing and provide insights into the strategies and challenges faced by marketers in the industry.
7 Bootstrapped B2B Marketing Strategies with Nathan Hirsch of EcomBalance
September 7, 2023 • 28 MIN
In this episode, Nathan Hirsch shares the 7 bootstrapped B2B marketing strategies he uses to grow his businesses: a strong referral program, partnerships, podcasts, influencers, building backlinks, and the importance of reviews for trust.
Ex. Gainsight, Front & Hopin CMO Shares How B2B Is Changing with Anthony Kennada of AudiencePlus
August 31, 2023 • 29 MIN
In this episode, Tom Hunt interviews Anthony Kennada, founder of AudiencePlus. Explore his marketing journey, role as CMO at Gainsight, the AudiencePlus launch, and key insights on the future of B2B.
Bootstrapping KlientBoost To $1m MRR with Jonathan Dane of KlientBoost
August 24, 2023 • 31 MIN
In this episode, Tom Hunt talks with Jonathan Dane of KlientBoost. FIRST Jonathan shares his deep B2B marketing expertise: content basically built KlientBoost so we talk about that. Then we learn more about business building: this is JUST as important if you are a marketing leader: you need to build a great team. BIG episode.
Eric Siu’s Biggest Marketing Mistake
August 10, 2023 • 30 MIN
In this episode, Eric Siu and Tom Hunt discuss personal branding, marketing mistakes, and the future of SEO. Eric shares his journey in online marketing, the power of personal branding, and the impact of his meeting with Neil Patel. The conversation highlights the importance of focus and long-term thinking for achieving success, with valuable lessons from Eric's own experiences.
Making B2B Sexy with Travis Tyler of PandaDoc
August 3, 2023 • 28 MIN
In this episode, Tom Hunt interviews Travis Tyler, a digital content producer at PandaDoc. Learn how Travis adds humor and playfulness to B2B content. Discover his creative approach, team insights, and tips for injecting humor into your own content. Don't miss this entertaining and informative episode!
Netflix For B2B? With Obaid Durrani of HockeyStack
July 27, 2023 • 33 MIN
In this episode, Obaid Durrani shares the 8 steps that consist of Easy Mode framework for B2B content: mindset, purpose, strategy, idea, creation, distribution, performance, and iteration. He then details how this is being implemented to build The Flow: a Netflix-style platform by HockeyStack. Both Easy Mode and The Flow are 100% free. Let's get into this episode...
Recruitment & Management Masterclass (Mads Singers Management Podcast)
July 20, 2023 • 26 MIN
In this episode, Tom Hunt and Mads Singers discussed the pivotal themes of recruitment and management. Drawing from their experience, they've shared invaluable insights that have shaped their paths to success.
Gong’s Content Playbook with Devin Reed of Clari
July 13, 2023 • 37 MIN
In this episode, Tom Hunt interviews Devin Reed, a renowned B2B content marketing expert. Devin's experience at Gong and Clari provides valuable insights into successful B2B content creation.
July 6, 2023 • 34 MIN
You don’t have Google Analytics on your site?”
“Nope, or the Facebook Pixel.”, said Tim.
You don’t have the Facebook Pixel on your site?” I asked, completely horrified.
“Nope”, said Tim Soulo from Ahrefs.
There was a tone to his voice that I couldn’t quite make out… it felt like a sense of pride.
Ahrefs like to do things their way.
Since joining the business as Product Marketing Director (he was the only person in marketing) in 2015, Ahrefs has grown from 15 to just under 50 employees and over $40m in ARR (as per this Tweet from CEO Dmitry).
That’s approx. $800k in revenue per employee – the same as Facebook.
And the kicker?
They are 100% bootstrapped.
How? This episode of Confessions of a B2B Marketer explains 🤓
B2B Content Best Practices (Alt Marketing School)
June 29, 2023 • 40 MIN
Get ready for an incredible podcast conversation with Tom Hunt and Fab Giovanetti! They explore B2B content, share personal experiences, and discuss the evolving landscape of content creation. Brace yourselves for an enlightening and entertaining discussion that will leave you craving more!
B2B Creators Are Coming with Nick Bennett of ELG
June 22, 2023 • 29 MIN
In this episode, B2B experts Nick Bennett and Tom Hunt stress the importance of relationships, experience, and investing for the long term in B2B marketing. Nick is at the forefront of the B2B creator revolution, tune in to hear his predictions for the next 5 years in the space...
Field Marketing 2.0 with Arthur Castillo of Chili Piper
June 15, 2023 • 32 MIN
In this episode, Arthur Castillo and Tom Hunt share field marketing secrets. Learn about dark social, peer-to-peer events, content capture, revenue tracking, employee retention and product expansion.
B2B LinkedIn Masterclass with AJ Wilcox of B2Linked
June 8, 2023 • 31 MIN
In this episode, join LinkedIn expert AJ Wilcox and Tom Hunt as they delve into valuable insights on maximizing organic reach on LinkedIn. AJ emphasizes the significance of comment density and providing upfront value to create engaging organic content. He also shares tips on LinkedIn ads and discusses the challenges of B2B marketing on the platform. With helpful examples and strategies, this podcast is a must-listen for marketers aiming to establish trust and credibility on LinkedIn.
Why You Should Eliminate Your B2B Marketing Team with Erik J Newton of Hubilo
June 1, 2023 • 31 MIN
In this episode, Erik J Newton, CMO of Hubilo, stresses collaboration, breaking silos, and productivity. In the podcast, he shares experiences of eliminating divisions, fostering unity, and gives growth campaign insights. Connect with him on LinkedIn or email for details.
B2B Creator Masterclass with Todd Clouser of Lavender
May 25, 2023 • 33 MIN
In this episode, Todd Clouser and Tom Hunt discuss the rise of B2B creators as influential promoters. They emphasize blending informative and entertaining content, connecting with the audience, and intelligently promoting products. Todd shares expertise in team management and successful content series. Tune in for valuable insights on B2B influencer marketing.
May 18, 2023 • 34 MIN
It’s June 2012 and Joey Xoto has just been fired from his accounting job.
To make matters worse, he’s about to get married. He needs to make some cash… and fast.
So he turns to the internet.
He offers to make videos for an internet marketing coach in exchange for advice and then builds an information product in the video marketing space.
Three more information and two more software products later, Joey teams up with Jamie Garside and David Chamberlain to build Viddyoze.
Fast forward to May 2020, and the Viddyoze team grossed just shy of $3m in revenue whilst investing a total of $80k in SaaS PPC. How? This episode of Confessions of a B2B Marketer explains 🤓
How To Dominate LinkedIn Organic with Matt Barker
May 11, 2023 • 32 MIN
In this episode of Confessions of a B2B Marketer, Matt Barker joins us to break down his insane LinkedIn organic growth over the past year or so, how he got good at writing and how he's building his B2B business.
Mary Keough Shares Her #1 B2B Marketing Strategy For 2023
May 4, 2023 • 31 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Mary Keough of Map My Customers. We get Mary to share her journey to becoming a leader in industrial marketing, she provides valuable insights for new B2B marketing hires, the importance of customer research, her #1 marketing strategy for 2023, and community building.
Why Lead Gen Is NOT Dead with Jason Bradwell of B2B Better
April 27, 2023 • 31 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Jason Bradwell of B2B Better. We get Jason to share his experience in the field and discuss lead generation strategies for large enterprise B2B companies (e.g. apparently lead gen is not dead!). He explains how to combine podcasting, trade publication relationships, and employee advocacy for extreme pipeline growth.
April 20, 2023 • 26 MIN
It’s 2001 in St Petersburg, the cultural capital of Russia and Oleg Shchegolev pings his childhood friend Dmitri about this strange, new thing he’s learning about: Search Engine Optimisation. They start experimenting… writing code and taking SEO roles in Russian eCommerce businesses. Fast forward seven years and the first version of Semrush launches… and revenue doubles organically for four years up to $1m ARR before they both decide to jump in full time. By 2019, they hit $100m ARR, six million free users and over 60 thousand customers. How? This episode of Confessions of a B2B Marketer explains 🤓
How Clearbit Grew with Alex MacCaw of Clearbit & Reflect
April 13, 2023 • 32 MIN
In this episode of Confessions of a B2B Marketer, we're joined by Alex MacCaw of Clearbit. We get Alex to share some underground B2B growth strategies that the implemented at Clearbit. He then shares what's working in the B2C SaaS marketing space as Reflect just hit $20k MRR!
Constructing, Growing & Selling A B2B Service Business with Mark Colgan of Yellow O
April 6, 2023 • 30 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Mark Colgan of Yellow O. Mark shares the inside scoop on how he built, grew and sold Speak On Podcasts...
The Art Of Successful B2B Podcasting with Tom Hunt (If You Market Podcast)
March 30, 2023 • 45 MIN
In this episode of Confessions of a B2B Marketer, Tom reveals his insights on B2B podcasting and the key factors that contribute to a podcast's success. The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment. Tom sheds light on various aspects such as guest selection, budgeting, consistency, gaining listenership, production, editing, logistics, and automation that are crucial for running a successful B2B podcast.
March 15, 2023 • 30 MIN
It’s 10:20 am on the 8th of September in 2011, Bryan Helmig sends Wade Foster a text with a business idea... 📱
They team up with the third cofounder Mike Knoop, take this idea and to build out the Zapier MVP during the first annual Colombia Startup Weekend. They chose the name Zapier as the domain was available and has “API” in the middle 🤓
Wade quits his job as they sell lifetime access to the initial Beta in January 2012 for $100 to ten or so customers. 📈
9 years, 2,000 integrations and $50m in annual revenue later and anyone who is anyone in the #SaaS… integrates with Zapier. 💸
This episode of Confessions of a B2B Marketer explains 🤓
The Truth About Cold Email with Raul Kaevand of Instantly
March 9, 2023 • 32 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Raul Kaevand of Instantly. We get Raul to share everything he knows about cold email. We cover: how to select a niche, find leads, craft messages with unique angles, add limits for each domain or account for monitoring data from multiple campaigns, personalize emails, and how many emails the Instantly team are currently sending per day for their campaigns.
Fame Hit $200k MRR? February Income Report
March 2, 2023 • 18 MIN
In this episode of Confessions of a B2B Marketer, Tom shares insights on the income report of Fame, bCast, and Abney, three successful businesses that achieved remarkable growth since October 2022. Tom explores the strategies these companies used to achieve their success, such as vertical integration, cost reduction, and offering better services at lower costs. Additionally, Tom discusses some of the latest industry innovations, including McKinsey Solutions, HockeyStack's AI-powered features, Fame's coaching package, and Abney & bCast software tools.
Bootstrapping To $60k MRR with Arvid Kahl of FeedbackPanda
February 23, 2023 • 37 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Arvid Kahl of FeedbackPanda. We get Arvid to share his journey building FeedbackPanda (an automation tool for online English teachers), how he established relationships with customers, implemented referral schemes and created a template library for growth.
The Ultimate Guide To B2B Podcasting with Tom Hunt (The Giraffe Social Media Podcast)
February 16, 2023 • 23 MIN
In this episode of Confessions of a B2B Marketer, I jumped on The Giraffe Social Media Podcast hosted by Chloe Belchamber. Chloe and I explain how businesses can repurpose podcast content to create engaging social media content, the benefits of podcasting for B2B companies, offer tips on repurposing content based on objectives, and provides out-of-the-box content ideas. I also address the value of capturing video, and the evergreen nature of repurposed podcast content, and identify social media platforms where podcasting thrives. I conclude with recommendations for making podcasting as smooth as possible.
The Truth About B2B Communities with Jared Robin of RevGenius
February 9, 2023 • 28 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Jared Robin of RevGenius. We get Jared to share his journey from an inside sales rep to a field sales rep and discuss the importance of community-led growth. He provides advice on how to drive growth through community, dark social, and build a community that actually engages.
How To Build A Podcast Marketing Machine with Tom Hunt (Pathmonk Presents Podcast)
February 2, 2023 • 16 MIN
In this episode of Confessions of a B2B Marketer, I jumped on the Pathmonk Presents Podcast hosted by Lukas Haensch. Lukas and I discuss podcasting and its impact on marketing, how Fame achieved a 10x return on time and money spent, how we use Google Ads as a primary channel, and build permission assets before starting a podcast.
6 Months To 10k Organic Clicks Per Month with Emir Atli of HockeyStack
January 26, 2023 • 30 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Emir Atli of HockeyStack. We get Emir to share how they grew to 10,000 organic clicks per month in 6 months, how to build a media brand and how they generate 60% of new customers from LinkedIn.
The B2B Podcast Growth Blueprint with Tom Hunt (Radically Transparent)
January 19, 2023 • 19 MIN
In this episode of Confessions of a B2B Marketer, I jumped on the Radically Transparent Podcast hosted by Jennifer Gutman. Jennifer and I discuss the two-step formula for achieving fame in the B2B world, my professional journey, tactics for raising awareness of a podcast, and two relatively untapped opportunities for promotion.
The End Of Sales & Marketing with Daniel Zsolt Rényi of Klear B2B
January 12, 2023 • 27 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Daniel Zsolt Rényi of Klear B2B. We get Daniel to share the importance of shifting from a sales mindset to a revenue mindset, how sales and marketing can work together better, Account-Based Marketing (ABM), B2B content on TikTok, and having a systematic approach to creating content for social media. Learn how to provide value upfront when engaging in B2B lead generation with webinars, trainings, calculators, assessments, quizzes and more!
How To Build An ABM Machine with Andy Culligan of AndyCulligan.com
January 5, 2023 • 34 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Andy Culligan of AndyCulligan.com. We get Andy to share his process for Account-Based Marketing (ABM). He discusses the advantages of having sales experience in marketing, how to get closer to customers by attending industry events, how to tier your accounts and why Andy loves direct mail.
Andrew Gazdecki On Media Brands, Selling 2 Startups & Building MicroAquire
December 22, 2022 • 36 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Andrew Gazdecki of MicroAcquire Former CEO of Bizness Apps & Altcoin (both acquired). We get Andrew to share the importance of bootstrapping a business, building a strong culture within the company, and competing for customer attention when starting a new business.
How To Start A Movement with David Heinemeier Hansson of 37signals
December 15, 2022 • 39 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by David Heinemeier Hansson of 37signals (Makers of Basecamp + HEY). We get David to share their journey bootstrapping a business in the tech industry, debunking a few audience-building myths for marketers, how they overcame Apple’s threat to launch Hey, and how they maximize their profitability by selling a service rather than monetizing their products.
From Zero To $100m with Mike Kamo of NP Digital
December 8, 2022 • 32 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by an influential business growth expert Mike Kamo of NP Digital to share how he scale an agency from bootstrapped, tips for hiring people, outbound vs. partnership, and why scaling operations for service-based business is crucial.
Why Every B2B Company Should Start A Podcast (Marketing Spark)
December 1, 2022 • 28 MIN
In this episode of Confessions of a B2B Marketer, Tom & Mark discuss how podcasts can be used to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).
This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice
November 24, 2022 • 29 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by a sophisticated LinkedIn marketer Mikhail Myzgin of Slice.
We get Mikhail Myzgin to share how he runs b2b marketing for an Industrial manufacturer named "Slice" by using their LinkedIn company page to drive BIG engagement with their very specific customer persona: safety managers.
Chris Walker Rants On Dark Social, Creating Demand & Company Building
November 17, 2022 • 39 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by the one and only, B2B demand gen master Chris Walker of Refine Labs.
Chris rants on, dark social = word of mouth, automated > self-reported attribution, lead gen is dead (long live demand gen), podcasts don’t work for b2b, demand creation > demand capture, CEOs don't need to create content, culture is optional and that all businesses need to raise money.
3 Strategies For Free Attention In B2B with Casey Hill of Bonjoro
November 10, 2022 • 29 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by a Growth Veteran Casey Hill of Bonjoro.
We get Casey to share how to look for creative and value-led ways to grab attention... without spending any cash. Whether it's garnering millions of views on Quora and LinkedIn, or pioneering new growth levers for your B2B biz.
B2B Brand Masterclass with Jason Vana of SHFT Agency
November 3, 2022 • 37 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by B2B brand expert Jason Vana of SHFT Agency.
We get Jason to share how they develop B2B brands that stand out... not fade into the background.
How To Start A Podcast (That Makes Real Money)
October 27, 2022 • 38 MIN
In this episode of the Confessions of a B2B Marketer, Tom & Sam discuss how podcasts can be used as a B2B growth tool... and how you can tart and grow one that will have a real impact on top-line revenue.
How Fame Doubled MRR In 1 Year ($140k)
October 20, 2022 • 22 MIN
In this episode, Tom shares Fame and bCast's revenue progress. He then dives deep into the seven lessons from growing Fame and bCast, in which he explains how entrepreneurs should operate and scale their business through effective delegation and optimizing the internal processes to achieve growth.
Leveraging Freelancers To Scale A Bootstrapped Business (MarTech Podcast)
October 13, 2022 • 13 MIN
In this episode of the MarTech Podcast, I share how to scale a bootstrapped business using external resources. As a startup with a limited budget, getting the best bang for your buck requires some creativity. Cultivate meaningful relationships with freelancers to improve employee churn rates and assure your access to the global talent pool.
The Power Of B2B Podcasting (MarTech Podcast)
October 4, 2022 • 19 MIN
I jumped on the MarTech Podcast to talk about growing and monetizing a podcast. Podcasts are certainly proving to be one of the best ways to expand your business’ reach while leveraging the reach of industry leaders. For B2B businesses, adding podcasts to your marketing portfolio not only helps with the cultivation of a targeted audience, you get access to the insights required for future business growth.
The Role Of SEO In Demand Gen with Sam Dunning of Web Choice
September 22, 2022 • 25 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by B2B Web Developer and SEO Expert Sam Dunning of Web Choice.
We get Sam to share how SEO can impact how you capture and create demand in 2022...
Shifting From Lead To Demand Gen with Liam Bartholomew of Cognism
September 8, 2022 • 23 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by Global Head of Demand Generation Liam Bartholomew of Cognism.
We get Liam to explain how Cognism pivoted from lead to demand gen through ungating everything, running paid social and how/why they have doubled down on content distribution.
SEO In 2022 with Brendan Hufford of Growth Sprints
August 9, 2022 • 37 MIN
In this episode of Confessions Of A B2B Marketer, I'm joined by B2B SEO and content wizard Brendan Hufford of Growth Sprints.
We get Brendan to share how he uses Zero Click Content to grow, the SEO skills needed in 2022, his own personal content strategy and the biggest opportunities for B2B growth right now.
The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable
July 28, 2022 • 40 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by LinkedIn legend, paid ads machine and agency owner: Justin Rowe of Impactable.
We get Justin to break down his LinkedIn paid strategy... but then also learn how that can tie in with cold outreach and organic posting. We then go on th learn about how Justin built and sold Linknlearn (his LinkedIn marketing agency).
The Demand Gen Movement with Adam Holmgren of GetAccept
July 21, 2022 • 29 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by a demand generation legend and LinkedIn influencer: Adam Holmgren of GetAccept.
We get Adam's view on the demand generation movement, how they run demand gen at GetAccept and his thoughts on personal branding.
Podcast Guesting & LinkedIn Fame with Jakub Zajicek of Speak On Podcasts
July 11, 2022 • 32 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by a podcast ninja and LinkedIn legend: Jakub Zajicek of Speak On Podcasts.
We get Jakub's feedback on my recent podcast guesting campaign, get details on how Speak On Podcasts are growing and their plans for the future.
An ABM Masterclass with Andrei Zinkevich of Fullfunnel.io
July 5, 2022 • 36 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by someone that sent me some lovely gifts to my home back in 2020... this guy knows how to build B2B relationships... and grow B2B businesses.
His name is Andrei Zinkevich and he a Co-founder @Fullfunnel.io. He shares a LOT of wisdom on Linkedin about ABM and demand gen, so I had to bring him on to break down the difference between these two HOT B2B trends.
Andrei walks us through an ABM campaign as he would run it... this is a MUST listen episode if you are into, or want to run ABM for your B2B business.
Creating Vs Capturing Demand with Sam Kuehnle of Refine Labs
June 27, 2022 • 25 MIN
In this episode of Confessions of a B2B Marketer, I'm joined by a man that left a very popular comment on one of my recent LinkedIn Posts. I was being a little controversial stating that actually businesses COULD win by just capturing demand... as Fame has grown to $1m ARR with doing just that.
In reality, the discussion was more nuanced... and Sam shared his opinion in a calm and knowledgeable manner... I had to bring him on to learn more about this AND lead gen versus demand gen, using paid spend for content consumption and to pitch him a very special marketing campaign I have been planning.
Content/SEO/Social Flywheel #4: Linkedin Posting
June 16, 2022 • 20 MIN
In this episode of The Content/SEO/Social Flywheel Series, I share the exact strategy and process I have been using to hit 15k impressions per day on LinkedIn: up from zero! When I recorded this the daily impression record was 9k impressions in a day but now the record has been moved up to 15k ;)
I detail the process I use to post daily on the platform, what to post about, how to boost engagement and how to track if it's working.
Content/SEO/Social Flywheel #3: Podcast Guesting
May 16, 2022 • 14 MIN
In this episode of The Content/SEO/Social Flywheel Series, I share the exact strategy we are using to book me (Tom!) on other top podcasts in the B2B/SaaS marketing and entrepreneurship niches. I cover whether you should pitch your product, how to find perfect shows for you to appear on and then how you convince even the most protective show host... to bring you on as a guest :)
Content/SEO/Social Flywheel #2: The Plan
May 6, 2022 • 14 MIN
In this second episode of The Content/SEO/Social Flywheel Series, I share the PLAN. What tools we use, who does what (freelancer or in house?), what metrics we will track and what the individual workflows will be... it's a must listen if you plan to build this out for your own B2B business (or forward this to your marketing manager!)
Content/SEO/Social Flywheel #1: A Journey
April 27, 2022 • 11 MIN
Join myself and the Fame team as we embark on a journey to master the Content/SEO/Social Flywheel. We will show you the behind the scene tactics, strategies and processes that we a implementing... along with all the mistake we make along that way... so you don't need to make them.
No Prep Podcasting, How To Make Them Profitable & Systems (The Mark Struczewski Podcast)
April 25, 2022 • 33 MIN
An interview with myself and the awesome Mark Struczewski on his show: The Mark Struczewski Podcast. We share why podcast hosts should prep less, how to make your podcast profitable and then how and why you should build a system around your podcast production.
Update On Fame's Progress, Tom's Business Philosophy & The Best Way To Start A B2B Business (Profitable Happiness)
March 29, 2022 • 31 MIN
An interview with myself and the wonderful Dr. Pele Raymond on his show: Profitable Happiness. I share my business philosopy, an update on how Fame is doing and why I think there is an intimate connection between profit and happiness.
Update, October Income Report & We're Back
November 19, 2021 • 14 MIN
In this episode, Tom shares Fame and bCast's revenue progress. He explains why this podcast has been on a 5 month hiatus, what has gone well/what hasn't gone well over the past few months and the plans for the pod going forward...
Does AppSumo Work? with Leo Bassam, Founder & CEO at Plutio
June 15, 2021 • 23 MIN
In this episode, Leo Bassam, Founder & CEO at Plutio joins Tom to share more about their AppSumo experience... how much did they make and was it worth it?
Viral SaaS Growth with Julia Enthoven, Co-Founder of Kapwing
April 28, 2021 • 15 MIN
In this episode, Julia Enthoven the Co-Founder of Kapwing joins Tom to share more about how they use the "viral watermark" feature to blow up the growth of their video editing software: Kapwing.
Bitcoin, April Income Report & 2021 Progress
April 13, 2021 • 19 MIN
In this episode, Tom shares Fame and bCast's revenue progress. He then dives deep into Fame's (B2B podcast agancy) growth strategy, why the business switched their treasury to Bitcoin, how and why they acquired another podcast agency and plans for the rest of 2021.
Everything Is Marketing with Corey Haines, Founder of Swipe Files
March 17, 2021 • 36 MIN
In this episode, we're joined by Corey Haines, Founder of Swipe Files to discuss his journey through the world of marketing, how his experience as head of growth at Baremetrics facilitated his next step and what he's working on for marketers right now...
The Only B2B SEO Signal To Consider In 2021 with Nick Jordan, CEO of Content Distribution
March 2, 2021 • 33 MIN
In this episode, we're joined by Nick Jordan, CEO of Content Distribution to discuss the single SEO factor to focus on in 2021, how they get awesome SEO results for clients and how he has built his SEO agency to 25 employees.
Why Does Vineet Devaiah Have Beef With bCast?
February 16, 2021 • 20 MIN
In this episode, we're joined by Vineet Devaiah, the founder of Teliportme to discuss why Vineet has beef with bCast, if Vineet still has beef with bCast and if you should list your B2B SaaS on AppSumo.
Selling A SaaS Then Starting An Agency With Dave Schneider, CEO at Shortlist
February 3, 2021 • 33 MIN
In this episode, Tom is joined by Dave Schneider, CEO at Shortlist. They discuss Dave's previous bootstrapped SaaS business: Ninja Outreach, how they grew that, sold it and then why Dave decided to start an agency.
January Income Report & 2021 Goals
January 19, 2021 • 12 MIN
In this episode, Tom shares an update on Fame and bCast: how much cash they are making, what he is focussed on in 2021 and where he sees them going by the end of the year.
The Best SaaS Cold Email Of All Time With Geoff Atkinson of Huckabuy
December 8, 2020 • 22 MIN
In this episode, Tom is joined by Geoff Atkinson, CEO of Huckabuy: an SEO SaaS. They discuss perhaps the greatest SaaS cold email of all time, how Huckabuy are getting customers today and why SEO is so crucial in B2B SaaS.
Sujan Patel Shares 4 SaaS Growth Strategies For bCast
November 24, 2020 • 34 MIN
In this episode, Sujan Patel returns to perform a LIVE growth strategy session for bCast... he did little to no prep and still managed to produce 4 BIG potential growth strategies for our new podcast hosting SaaS.
300k Sessions Per Month With Sujan Patel of Mailshake
November 10, 2020 • 27 MIN
In this episode, Tom is joined by Sujan Patel the Founder of Mailshake: a SaaS that builds sales outreach cadences with email, phone, and social in as little as 5 minutes. Tom asks Sujan about how he manages the growth of Mailshake whilst also running an agency, how they grew the Mailshake blog to 300k sessions and how to get BIG backlinks.
The Ultimate SaaS Onboarding Flow With Ajay Goel
October 27, 2020 • 23 MIN
In this episode, Tom is joined by the Founder and CEO of GMass: a sweet Gmail plugin that adds super powers to your inbox. Tom moved through this onboarding process when he was trying out the tool and HAD to bring Ajay on to break down why he did it... and the impact it is having on growth.
Bootstrapping To $640k MRR With Omar Zenhom of WebinarNinja
October 13, 2020 • 26 MIN
In this episode, Tom is joined by Omar Zenhom the cofounder and CEO of WebinarNinja to discuss how they grew the business to over $640k MRR - boostrapped. Tom also then breaks down how he thinks they have managed this...
The Big Race & September Income Report
September 30, 2020 • 13 MIN
In this episode, Tom shares an update on Fame and bCast whilst sharing the BIG race that will be happening over the next 12 or so months as bCast runway runs away. He also shares the two innovative SaaS growth strategies he will implement to win this race against the wicked enemy: time.
Founders Doing Customers Support? With Mike Hawkins
September 15, 2020 • 25 MIN
In this episode, we welcome Mike Hawkins the founder of Riddle to discuss how and why Tom was able to reach BOTH founders through their live chat when he was researching for a case study last year. We also hear Tom's top five customer support tips from running support for bCast over the past few months.
bCast AppSumo Launch, 50% Client Growth & Income Report
August 11, 2020 • 24 MIN
In this episode, Tom shares a July income report, the numbers behind the recent bCast AppSumo launch and the one single thing he thinks ALL marketers need to understand in order to thrive today.
The Impact Of Freemium with Kieran Flanagan
July 14, 2020 • 27 MIN
Kieran Flanagan, VP Marketing at HubSpot joins us to share HubSpot's freemium journey: why they did it, how they did it and the impact it had on their numbers.
How To Build & Monetise A Community with Louis Grenier
June 30, 2020 • 36 MIN
Louis Grenier, the founder of EveryoneHatesMarketers.com jumps on the show to discuss how he has indoctrinated his community into his way of thinking, booked Seth Godin as a guest on his podcast and how he plans to monetise.
How To Build An Inbound Marketing Machine with Dylan Hey
June 16, 2020 • 33 MIN
Dylan Hey, founder and CEO of Hey Digital joins us to discuss how he built an inbound marketing machine that generates clients and customers without any outbound selling through building an audience on Linkedin, dominating a category with a podcast and being an all round nice guy. Plus Tom shares an update on his sales pipeline and tells a story about a specific sales call.
7 Steps To $1m ARR with Guillaume Moubeche of lemlist
June 2, 2020 • 44 MIN
Guillaume Moubeche, founder and CEO of lemlist joins us to discuss the seven steps that grew them to $1m ARR in just under two years. Plus Tom shares revenue and traffic metrics from SaaS Marketer in May.
9 Unconventional SaaS Marketing Strategies with Tim Soulo
May 5, 2020 • 51 MIN
In this episode, Tom shares a summary of April for SaaS Marketer and bCast, he then brings in Tim Soulo, CMO and Product Advisor at Ahrefs onto the show to understand more about their unconventional growth.
SaaS Marketer Strategy & Income Report April 2020
April 21, 2020 • 29 MIN
In this episode, Tom share the story of SaaS Marketer and bCast to date, he covers where the ideas came from, how much cash they are making and where we plan to go in the future. We also welcome the very first sponsor of this podcast: Document360, knowledge base software that scales with your product.
Copying A SaaS Business Idea? With Justin of Transistor & Neil of bCast
April 6, 2020 • 42 MIN
Tom and Neil started building the podcast host: bCast after interviewing Transistor (another podcast hosting SaaS) founder, Justin for this podcast...