The Art Of Successful B2B Podcasting with Tom Hunt (If You Market Podcast)
Confessions of a B2B Entrepreneur
The Art Of Successful B2B Podcasting with Tom Hunt (If You Market Podcast)
March 30, 2023
In this episode of Confessions of a B2B Marketer, Tom reveals his insights on B2B podcasting and the key factors that contribute to a podcast's success. The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment. Tom sheds light on various aspects such as guest selection, budgeting, consistency, gaining listenership, production, editing, logistics, and automation that are crucial for running a successful B2B podcast.