How To Start A Movement with David Heinemeier Hansson of 37signals
Confessions of a B2B Marketer
How To Start A Movement with David Heinemeier Hansson of 37signals
December 15, 2022
In this episode of Confessions of a B2B Marketer, I'm joined by David Heinemeier Hansson of 37signals (Makers of Basecamp + HEY). We get David to share their journey bootstrapping a business in the tech industry, debunking a few audience-building myths for marketers, how they overcame Apple’s threat to launch Hey, and how they maximize their profitability by selling a service rather than monetizing their products.


Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin Rowe of Impactable, Max Altschuler of Outreach and Sales Hacker, Guillaume Moubeche of lemlist, Kieran Flanagan of HubSpot, Sujan Patel of Mailshake and Corey Haines of Swipe Files.

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