The Only B2B SEO Signal To Consider In 2021 with Nick Jordan, CEO of Content Distribution
Confessions of a B2B Marketer | B2B Marketing & Demand Generation
The Only B2B SEO Signal To Consider In 2021 with Nick Jordan, CEO of Content Distribution
March 2, 2021
In this episode, we're joined by Nick Jordan, CEO of Content Distribution to discuss the single SEO factor to focus on in 2021, how they get awesome SEO results for clients and how he has built his SEO agency to 25 employees.
Nick has no SEO experience.

He's a sales person.

Yep somehow... he's been able to generate insanely good results for the clients of Content Distribution (we're talking from 0 to 400k organic sessions in months not years).


Well this lack of SEO experience actually helps Nick... instead of hinders him. It means that he can ignore SEO dogma from previous Google Updates that are no longer relevant.

It's a simple approach to SEO:

👉 On page metrics now matter more than backlinks
👉 Improve on page metrics by finding better writers and making posts longer
👉 Hire expats living in cheaper countries
👉 Aim for $150-200 per 2k word articles
👉 Build the writing system and then scale FAST

Nick just executes this better than anyone else. Fortunately for us, he breaks this down in more detail in the podcast episode so you can set this up for your B2B business, without having to pay an agency... though feel free to reach out to Nick if you do have budget for their services!

We then move on to understand how Nick has built Content Distribution up to a team of 25 employees and also their internal SaaS product to over 1,000 users.

Nick initially built to help with their internal keyword research and has since released the product out into the world with a SaaS model... similar to what we are doing with Fame (agency) and bCast (SaaS).

Here are some additional links from Nick:

Thanks for listening... any feedback please leave it in the form of an Apple Podcasts rating and review or just hit me up directly on

Keep growing,
Tom - SaaS Marketer

And of course, we can't forget our sponsor: Ahrefs Webmaster Tools.

Sign up to get these three things for free:

1. Backlink alerts
2. SEO health
3. Keyword tracking

We use Ahrefs to track SEO progress for both Fame and bCast... you should too!

And finally, if you would like a shout out on the show... simply head to
Apple Podcasts, leave a rating and review and then send me a screenshot to

Confessions of a B2B Marketer is handcrafted by our friends over at:

Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin Rowe of Impactable, Max Altschuler of Outreach and Sales Hacker, Guillaume Moubeche of lemlist, Kieran Flanagan of HubSpot, Sujan Patel of Mailshake and Corey Haines of Swipe Files.

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