In this episode, Tom is joined by Geoff Atkinson, CEO of Huckabuy: an SEO SaaS. They discuss perhaps the greatest SaaS cold email of all time, how Huckabuy are getting customers today and why SEO is so crucial in B2B SaaS.
I used to be Head Of Marketing at a B2B SaaS...
I remember sipping my black coffee early one gloomy afternoon in London, exhuasted from an active morning of meetings... just refreshing my email.
And something pops up... that initially I coudn't understand.
It was like no cold email I had ever seen before... and it had came from Geoff Atkinson of Huckabuy.
I won't go into the details here as Geoff does a better job of that in the full episode.
What I will say is that it will blow your mind...
We then go on to discuss:
- Other cold email strategies
- How Huckbuy are currently getting customers
- Why Geoff thinks that SEO should be a crucial part of your growth plan
Enjoy and of course... check out:
And yes... if you have ANYTHING to say about this episode... jump over to Apple
and leave a review... as always, if you do, I will get you a shout out on the show :)
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