Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we all are exposed to regardless of our culture.
In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.
A Long, Long Winter
April 21, 2022 • 17 MIN
Bleak periods in our businesses can feel as though they’ll never end. Today’s touching story was written by a giant himself, Oscar Wilde, who faced his own share of winters. This story reminds us that when we open our hearts and minds, the spring always returns.
Pick Your Poison or Pick Your Peace
March 24, 2022 • 12 MIN
When storms arise, we tend to focus on the problem, limiting our ability to find a solution. As a wise king illustrates in this powerful story, there is another option. We can look through the chaos, find our peace, and make a broader, more positive impact.
You Cannot See What You Cannot See
March 10, 2022 • 12 MIN
Not everyone will see the value of your service or know your worth, but as one very special woman demonstrates in today’s story, you are the only one that needs to. Accept blindness without retribution, and know when to move on fearlessly and decisively.
Success Unfolds Day by Day
February 24, 2022 • 16 MIN
One man’s optimism reminds us that our reactions to a world we can’t control can lead us to prosperity–or ruin. Believe in the value of your service. Have faith in the power of your determination and your ability to overcome, and success will follow.
A Brave New (Business) World
February 10, 2022 • 18 MIN
A young girl’s courageous journey to save the lives of loved ones and strangers alike teaches powerful lessons about the evolution of modern business. The story points to honoring our own quest for success while maintaining integrity and compassion.
Your Perfect Problems
January 13, 2022 • 15 MIN
Through this episode’s tale, Lisa Bloom illustrates how our own inner resources uniquely equip us to bear our individual burdens. Often, others can help guide us to that place inside where we can find solutions through our own experience, gifts and wisdom.
The Beauty of Truth
December 30, 2021 • 12 MIN
In this episode, Lisa Bloom explores the remarkable subjectivity of both truth and beauty in life and in business. We see how experience mixed with interpretation reveals our own story, and if we sprinkle in a bit of perseverance, it can be a success story.
From Inspiration to Legacy
December 16, 2021 • 12 MIN
In this episode, Lisa Bloom describes how ideas can be fragile at first. They require a well-timed, protected gestation period and a little faith to fully hatch. When we nurture them and enjoy the whole process, we can create a legacy of value that lasts.
Trailer for Once Upon a Business
December 3, 2021 • 3 MIN
In each episode of Once Upon a Business, Story Coach Lisa Bloom reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.
Our So-Called Flaws Sow Beauty
December 3, 2021 • 14 MIN
Through "The Cracked Pot," Lisa Bloom shows us that the path to success is not one of perfection but of perception. Our own perceived flaws, if we embrace them bravely and authentically, can become valuable assets, moving us forward on our true path.
The "Perfect" Heart
December 3, 2021 • 16 MIN
In this episode, Lisa Bloom explains that hidden in the rifts of every perceived failure is a beautiful piece of the story of your business and the success waiting to be born. Each scar and jagged edge tells a story of trying, failing, learning and healing.
“Truth & Story” in Marketing
December 2, 2021 • 14 MIN
Through a tale that’s told all over the world, story coach Lisa Bloom acknowledges the deep connection between Truth and Story. In this episode, Lisa explores how embracing this connection in our marketing leads to powerful results.
From Your Scraps, Create Something New
November 20, 2021 • 13 MIN
“The Tailor’s Coat,” as told by Story Coach Lisa Bloom, beautifully evokes the entrepreneurial experience. Just like the tailor, we take the scraps of what we've done, shed what's not working and find the creativity to create something new.
“The Golden Key” for Entrepreneurs
November 20, 2021 • 13 MIN
Story coach Lisa Bloom extracts business gold from this little-known tale by the Brothers Grimm. Its power, she says, is to “reconnect us to that spirit of adventure, that spirit of imagination, that spirit of we can do that thing that seems almost impossible.”