In this trickster tale, The Leaning Silver Birch, we're reminded that entrepreneurs need to be sincere and authentic or customers will spot shallow promises. Connecting genuinely, providing solutions, and showing vulnerability are keys to lasting relationships.
Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.
In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.
So, come now. Gather around the fire. Lisa’s about to begin….
“ Our customers are not there to be tricked. We're here to serve them. It's on us to be sincere and authentic. And if not, our potential customers will see through the trickery of our shallow promises.
“I think that we need to embrace our mistakes and not shy away from talking about them. They're what makes us human and vulnerable and ultimately relatable. They're a powerful way to connect with potential clients.”
– Lisa Bloom
Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.
Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.
Credits: Host – Lisa Bloom Producer – Cynthia Lamb Executive producer – Danny Iny Assembled by – Geoff Govertsen and Michi Lantz Audio Post Supervisor: Evan Miles, Christopher Martin Audio Post Production by Post Office Sound Music soundscape: Chad Michael Snavely
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Music credits: Track Title: Reverencia Artist Name(s): Alice In Winter Writer Name: Chelsea McGough, Adrian Dominic Walther Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Emeralds Artist Name(s): Hale Writer Name: Cory Hale Williams Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Places in Dreams Artist Name(s): Alsever Lake Writer Name: Adrian Dominic Walther Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: “Sincerity is Key” for Once Upon A Business. Coming soon.