“Truth & Story” in Marketing
December 2, 2021
Through a tale that’s told all over the world, story coach Lisa Bloom acknowledges the deep connection between Truth and Story. In this episode, Lisa explores how embracing this connection in our marketing leads to powerful results.
Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades, she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves, the densely evocative folk and fairy tales that we’re all exposed to.
In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, “A tiny tale of nine sentences can encompass worlds.”
So, come now. Gather around the fire. Lisa’s about to begin….
In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, “A tiny tale of nine sentences can encompass worlds.”
So, come now. Gather around the fire. Lisa’s about to begin….
“Storytelling is all about meaning making. Truth has to be embedded. When we think about the business context, I'm always reminded of marketing. And, you know, storytelling oftentimes is so incredibly powerful in marketing.”
“In our entrepreneurial journey, we can imagine our greatest desires, we can dream of creating the perfect solution, the perfect program or service, and yet embedded with the reality of what's actually possible. It's the perfect combination that allows for creativity and innovation and yet does not take us on a wild goose chase, but in fact allows us to begin to build a new world we imagine, brick by brick, step by step.” – Lisa Bloom
Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.
Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.
Resources or websites mentioned in this episode:
- Mirasee
- The Story Coach
- Lisa Bloom’s book, The Story Advantage
Credits:
- Host: Lisa Bloom
- Producer: Cynthia Lamb
- Executive producer: Danny Iny
- Assembled by: Geoff Govertsen
- Audio Post Supervisor: Evan Miles, Christopher Martin
- Audio Post Production: Post Office Sound
- Music soundscape: Chad Michael Snavely
If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music credits:
• Track Title: Meadow Sanctuary
Artist Name(s): Outside the Sky
Writer Name: Dustin Random
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Lonely Boy
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Emeralds
• Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: “Truth & Story” in Marketing Coming soon.
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