Once Upon a Business
Character Counts
December 8, 2022
In today’s story, endearing animals display human characteristics that encourage us to take a closer look at our own integrity, mindfulness and motives. We are inspired to honor the wisdom of our elders and value the loyalty of true friends.
Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. 

In this episode of Once Upon a Business, Lisa tells “Old Sultan” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes. 


“It's quite rare to find such a gem in the business world; someone who takes responsibility for their choices and is prepared to move forward in an authentic way.”  – Lisa Bloom



Lisa Bloom

Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.

Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.
 
 
Resources or websites mentioned in this episode:
 
Credits:
 
 
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Music credits:
• Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION
 
• Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
 
• Track Title: Through Space and Time
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
 



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