Once Upon a Business
The Way of People
July 14, 2022
Today’s story weaves drama, comedy and insight as a brave king demonstrates honorable leadership with a diverse group of subjects. We are reminded that there can be great rewards for stepping out of our comfort zone and thinking independently.
Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In this episode of Once Upon a Business, Lisa reads “Land of Light” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes. 


“We just have to dare to reach out to try new things, to do the extraordinary, and sometimes not to listen to the rules or the advice of others.”  – Lisa Bloom



Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.

Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.
 
 
Resources or websites mentioned in this episode:
 
Credits:
 
 
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Music credits:

• Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION
 
• Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
 
• Track Title: The Time We Had
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
 

Episode transcript: The Way of People Coming soon.


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