Once Upon a Business
The Value of Loss
January 12, 2023
Story coach Lisa Bloom tells the tale of a shepherd who stumbled across the treasure of a lifetime and just as quickly lost it. He used this great loss to inspire his village, much like you can use your own story to inspire those around you.
Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

So, come now. Gather around the fire. Lisa’s about to begin the tale of The Key Flower.


“ Life is fleeting, our experiences even the peak ones fade with time and failing memory. But that doesn't mean they're worthless.

“The shepherd's treasure is what will nurture the land in a wonderful cycle of life. Similarly, the experience turns into a wonderful story that the shepherd tells his family and friends and nurtures them too.”

– Lisa Bloom


Lisa

Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.

Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.
 
 
Resources or websites mentioned in this episode:
 
Credits:
 
 
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Music credits:
• Track Title: Meadow Sanctuary
Artist Name(s): Outside the Sky
Writer Name: Dustin Random
Publisher Name: A SOUNDSTRIPE PRODUCTION
 
• Track Title: Lonely Boy
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION
 
• Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
 


Episode transcript: The Value of Loss Coming soon.


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