The Art of Social Media
The Art Of Social Media podcast is a series of interviews with some of the world's most influential and innovative social marketing experts and thought leaders who can help you in growing your business through social media.
Part 2: Building Community as the Future of Marketing with Mark Schaefer, Executive Director at Schaefer Marketing Solutions
June 8, 2022 • 16 MIN
In Part 2 of this episode, Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions, joins us to discuss how brands can leverage changing trends in social media marketing as a result of disruptive innovations such as TikTok marketing, the metaverse, and cryptocurrencies, which is leading to more community-based marketing.
Part 1: Content Marketing, Influencer Marketing, and the Evolution of Content Consumption with Mark Schaefer, Executive Director at Schaefer Marketing Solutions
May 27, 2022 • 20 MIN
In part one of this two-part episode, we’re joined by Mark Schaefer, Executive Director of Schaefer Marketing Solutions. Mark talks about how the pandemic changed the consumers' behavior and its impact on marketing and business. He also discusses the importance of user-generated content, emerging marketing trends, and building community through marketing.
Part 2: Influencer Marketing and The Digital Transformation With Neal Schaffer, Fractional CMO and Author of ‘The Age of Influence
May 11, 2022 • 21 MIN
In part two of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses influencer marketing as a powerful approach for a new brand to compete effectively on social media. He further highlights the numerous opportunities for influencers to monetize their content creation expertise while assisting brands in their growth and social media's favorable inclination toward short-form video.
Part 1: Social Media Marketing and the Digital Transformation with Neal Schaffer, Fractional CMO and Author of ‘The Age of Influence’
April 27, 2022 • 20 MIN
In part one of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses the change in the digital marketing landscape, how it’s shaping the trajectory of social media marketing, and how companies and agencies can now engage with disruption.
Part 2: How Content Marketing Is Reshaping Digital Marketing With Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures
April 13, 2022 • 24 MIN
In the second part of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake and MD at Ramp Ventures. Sujan explains how to leverage content for social media marketing, and discusses how to achieve repeated success with marketing strategy by recognizing the differences between various marketing channels. He shares the significance of personal branding in acquiring prospects and talent for brand growth. Finally, Sujan emphasizes the importance of repetition in developing long-term brand influence.
Part 1: How Digital Marketing is Changing with Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures
March 30, 2022 • 19 MIN
In part one of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake, and MD at Ramp Ventures. Sujan talks about how much has changed in digital marketing over the last two decades. He explains how the introduction of new advertising channels such as social media, influencer marketing, and remarketing have saturated the market and made it more competitive, and why a cohesive approach, such as laser targeting, is vital for a new brand to succeed.
Part 2: The Future of Social Media Marketing Strategy with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"
March 16, 2022 • 21 MIN
Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part two of this two part interview, Rand discusses what he sees as the future of social media, how this is going to influence companies marketing strategies, and how a company implements its ethos and culture can influence the way people view their brand.
Part 1: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"
March 16, 2022 • 16 MIN
Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part one of this two part interview, Rand tells us about the advantages small businesses and brands have over their larger competitors, the ways in which they can optimize their approach to social media marketing, and how to make your target audience resonate with your product or brand.
The Art of Social Media Trailer
March 14, 2022 • 1 MIN
Welcome to The Art of Social Media, a podcast by SocialPilot. We host in-depth discussions with world-leading, social media marketing experts to help you discover the techniques, strategies and skills you need to grow your business with social media.