The Art of Social Media
The Art Of Social Media podcast is a series of interviews with some of the world's most influential and innovative social marketing experts and thought leaders who can help you in growing your business through social media.
Part 2: Influencer Marketing, Future Social Media Trends, and Metaverse with Michael Brito, Global Head of Analytics at Zeno Group
November 23, 2022 • 21 MIN
Michael Brito, Global Head of Analytics at Zeno Group, joins Tejas Mehta to share how B2B brands can leverage influencer and community marketing, the influence of metaverse on social media, and the importance of storytelling for your social media strategy.
Part 1: The Role of Community and Data Analytics in Creating Winning Social Media Strategies with Michael Brito, Global Head of Analytics at Zeno Group
November 16, 2022 • 23 MIN
Michael Brito, Global Head of Analytics at Zeno Group, joins Tejas Mehta to discuss present and future social media trends, how brands can build meaningful online communities and the role of research and data analytics in creating winning marketing strategies.
Part 2: Marketing Empathy, Storytelling, and Community Engagement with Gary Bizzo, CEO of Bizzo Management Group
November 9, 2022 • 16 MIN
Gary Bizzo, a business startup, marketing, and branding specialist, and CEO of Bizzo Management Group, joins Tejas Mehta to discuss the importance of empathy, storytelling, and community engagement in marketing and future marketing trends.
Part 1: How to Become an Influencer and Social Media Rock Star with Gary Bizzo, CEO of Bizzo Management Group
November 2, 2022 • 17 MIN
Gary Bizzo, a business startup, marketing, and branding specialist, and CEO of Bizzo Management Group, joins Tejas Mehta to discuss the evolution of digital and influencer marketing and how to become a Social Media Rock Star.
Part 2: Design a Meaningful LinkedIn Marketing Strategy by Cutting Out the BS with Heidi Medina, a Digital Marketing Strategist and LinkedIn Expert at Talk to Heidi
October 27, 2022 • 19 MIN
Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi, joins Tejas Mehta to share her thoughts on LinkedIn's underused features, how to build an email list from social media, and the future of social media.
Part 1: The Art of LinkedIn with Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi
October 19, 2022 • 18 MIN
Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi, joins Tejas Mehta to discuss LinkedIn winning strategies and trends, how to build an engaging and supportive network, and how brands can leverage organic content.
Part 2: LinkedIn Growth Hacks and Trends for Brands and Businesses with Houston Golden, Founder and CEO of BAMF.com
October 4, 2022 • 26 MIN
In Part 2 of this episode, Houston Golden joins Tejas Mehta to discuss growth hacks on LinkedIn, how small businesses can leverage the platform's capabilities to build a successful business, and how LinkedIn helps grow your owned audience. Houston is the Founder and CEO of BAMF.com, also known as the world's leading LinkedIn marketing agency. He has authored five books on the subject of LinkedIn, known as The LinkedIn Bible Collection, been featured in countless high-profile publications, and was recognized as one of Forbes’ Top 12 Innovative Founders.
Part 1: How to Become a LinkedIn Badass with Houston Golden, Founder and CEO of BAMF.com
September 21, 2022 • 24 MIN
In Part 1 of this episode, Houston Golden joins Tejas Mehta to share his LinkedIn growth hacks, what type of content works on the platform, and how to become a successful LinkedIn influencer. Houston is the Founder and CEO of BAMF.com, also known as the world's leading LinkedIn marketing agency. He has authored five books on the subject of LinkedIn, known as The LinkedIn Bible Collection, been featured in countless high-profile publications, and was recognized as one of Forbes’ Top 12 Innovative Founders.
Part 2: The Future of Social Media and Creator Economy with Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt
September 7, 2022 • 23 MIN
Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt, joins us to discuss how to adapt your content and style for various social media platforms, the future and opportunities of the creator economy, and what content creators you should follow in 2022.
Part 1: Content Marketing Winning Strategies for Brand Growth with Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt
August 24, 2022 • 22 MIN
Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt, joins us to discuss how brands can win at content marketing in 2022, why you should focus on one specific niche to build your audience, and how to approach social media channels.
Part 2: Current and Future Social Media Trends with Latasha James, Founder and Creative Director of James + Park Creative
August 10, 2022 • 17 MIN
Latasha James, Founder and Creative Director of James + Park Creative, joins us to discuss current and future social media trends, strategies for growth, the rise of TikTok, and how brands should approach social media to build strong communities.
Part 1: How to Build and Grow a YouTube Community in 2022 with Latasha James, Founder and Creative Director of James + Park Creative
July 28, 2022 • 21 MIN
Latasha James, Founder and Creative Director of James + Park Creative, joins us to discuss how to build a thriving online community, current social media trends, why you should create YouTube content, and how to find the right influencers for your business.
Part 2: Building Community as the Future of Marketing with Mark Schaefer, Executive Director at Schaefer Marketing Solutions
June 8, 2022 • 16 MIN
In Part 2 of this episode, Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions, joins us to discuss how brands can leverage changing trends in social media marketing as a result of disruptive innovations such as TikTok marketing, the metaverse, and cryptocurrencies, which is leading to more community-based marketing.
Part 1: Content Marketing, Influencer Marketing, and the Evolution of Content Consumption with Mark Schaefer, Executive Director at Schaefer Marketing Solutions
May 27, 2022 • 20 MIN
In part one of this two-part episode, we’re joined by Mark Schaefer, Executive Director of Schaefer Marketing Solutions. Mark talks about how the pandemic changed the consumers' behavior and its impact on marketing and business. He also discusses the importance of user-generated content, emerging marketing trends, and building community through marketing.
Part 2: Influencer Marketing and The Digital Transformation With Neal Schaffer, Fractional CMO and Author of ‘The Age of Influence
May 11, 2022 • 21 MIN
In part two of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses influencer marketing as a powerful approach for a new brand to compete effectively on social media. He further highlights the numerous opportunities for influencers to monetize their content creation expertise while assisting brands in their growth and social media's favorable inclination toward short-form video.
Part 1: Social Media Marketing and the Digital Transformation with Neal Schaffer, Fractional CMO and Author of ‘The Age of Influence’
April 27, 2022 • 20 MIN
In part one of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses the change in the digital marketing landscape, how it’s shaping the trajectory of social media marketing, and how companies and agencies can now engage with disruption.
Part 2: How Content Marketing Is Reshaping Digital Marketing With Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures
April 13, 2022 • 24 MIN
In the second part of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake and MD at Ramp Ventures. Sujan explains how to leverage content for social media marketing, and discusses how to achieve repeated success with marketing strategy by recognizing the differences between various marketing channels. He shares the significance of personal branding in acquiring prospects and talent for brand growth. Finally, Sujan emphasizes the importance of repetition in developing long-term brand influence.
Part 1: How Digital Marketing is Changing with Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures
March 30, 2022 • 19 MIN
In part one of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake, and MD at Ramp Ventures. Sujan talks about how much has changed in digital marketing over the last two decades. He explains how the introduction of new advertising channels such as social media, influencer marketing, and remarketing have saturated the market and made it more competitive, and why a cohesive approach, such as laser targeting, is vital for a new brand to succeed.
Part 2: The Future of Social Media Marketing Strategy with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"
March 16, 2022 • 21 MIN
Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part two of this two part interview, Rand discusses what he sees as the future of social media, how this is going to influence companies marketing strategies, and how a company implements its ethos and culture can influence the way people view their brand.
Part 1: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"
March 16, 2022 • 16 MIN
Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part one of this two part interview, Rand tells us about the advantages small businesses and brands have over their larger competitors, the ways in which they can optimize their approach to social media marketing, and how to make your target audience resonate with your product or brand.
The Art of Social Media Trailer
March 14, 2022 • 1 MIN
Welcome to The Art of Social Media, a podcast by SocialPilot. We host in-depth discussions with world-leading, social media marketing experts to help you discover the techniques, strategies and skills you need to grow your business with social media.