The Art of Social Media
Part 1: Digital and Social Media Marketing for Music Industry’s A-Listers with Cassie Petrey, Co-Founder and CEO at Crowd Surf
December 14, 2022
Cassie Petrey, Co-Founder and CEO of Crowd Surf, joins Tejas Mehta and explains how her passion for the Backstreet Boys drove her to a career in Digital and Social Media Marketing for artists like the Backstreet Boys, Britney Spears, and Camila Cabello. Cassie wants Crowd Surf to be a one-stop shop for all digital needs of the artists, including website management, social media and content management, email strategy, and digital PR. She wants to use social media to forge a tighter artist-audience relationship through release-week campaigns, exclusive content, and direct access. Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart.
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:

Don't forget to follow us so you never miss an episode!

Learn more about Cassie Petrey:

Episode Resources:

Subscribe, rate, and review on Apple Podcasts

The Art of Social Media is hand crafted by our friends over at:

Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of and Latasha James of James + Park Creative.

Check out our three most downloaded episodes:

If you are interested in joining The Art of Social Media as a guest, please complete this form: