Justin Levy, Director of Social and Influencer Marketing at Demandbase, joins Tejas Mehta to discuss social media strategies to achieve a 3x growth in followers, KPIs marketers should measure to increase reach and engagement, and the role of influencer marketing in B2B. Justin Levy is an in-demand keynote speaker with over fifteen years of expertise in corporate social media, influencer marketing, content creation, and community building. He specializes in helping audiences understand how they can leverage social media, influencer marketing, and content marketing to drive revenue for their businesses. Currently, Justin is the Director of Social and Influencer Marketing at Demandbase. He is also a founding member of Revenue Circle and a member of M2 Community, Revenue Era, Peak Community, RevGenius, and RevOps Co-op. Justin is the author of Facebook Marketing: Designing Your Next Marketing Campaign and frequently speaks on topics like influencer marketing, private communities, and social media.