In this episode of The Art of Social Media, Tejas Mehta is joined by Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence, a market research company that provides its clients with data, forecasts, and insights for better business decisions. They discuss the concept of social commerce for B2B brands, the current economic situation in Q1 of 2023, and the future of social media. Jeremy suggested that an effective lead gen strategy through performance marketing is more suitable for B2B brands, as it allows them to test different audiences, creative, and landing pages.