Melinda F. Emerson, President of SmallBiz Lady Enterprise, joins Tejas Mehta to discuss the fundamentals of starting an eCommerce business, the rise of TikTok and video marketing, and emerging marketing trends. Melinda, commonly known as "SmallBiz Lady," is America's number one expert on small business development and social media marketing, with more than twenty years of experience drawn from front-line and executive management in business and entrepreneurial situations. She is also a renowned keynote speaker on small business development, social selling, and content marketing–focusing on helping people start and grow profitable and sustainable small businesses. Through out her career, she has advised several Fortune 500 companies to target and retain small business customers effectively. Before starting SmallBiz Lady Enterprise, Melinda founded Quintessence Group.