Part 1: Content Marketing, Influencer Marketing, and the Evolution of Content Consumption with Mark Schaefer, Executive Director at Schaefer Marketing Solutions
May 27, 2022
In part one of this two-part episode, we’re joined by Mark Schaefer, Executive Director of Schaefer Marketing Solutions. Mark talks about how the pandemic changed the consumers' behavior and its impact on marketing and business. He also discusses the importance of user-generated content, emerging marketing trends, and building community through marketing.
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Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
- The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"
- How Content Marketing Is Reshaping Digital Marketing With Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures
- Building Community as the Future of Marketing with Mark Schaefer, Executive Director at Schaefer Marketing Solutions
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