The Art of Social Media
Part 1: Content Marketing, Influencer Marketing, and the Evolution of Content Consumption with Mark Schaefer, Executive Director at Schaefer Marketing Solutions
May 27, 2022
In part one of this two-part episode, we’re joined by Mark Schaefer, Executive Director of Schaefer Marketing Solutions. Mark talks about how the pandemic changed the consumers' behavior and its impact on marketing and business. He also discusses the importance of user-generated content, emerging marketing trends, and building community through marketing.
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