The Art of Social Media
Part 1: The Foundations of Social Media Marketing with Rand Fishkin, CEO of SparkToro and Author of "Lost and Founder"
March 16, 2022
Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part one of this two part interview, Rand tells us about the advantages small businesses and brands have over their larger competitors, the ways in which they can optimize their approach to social media marketing, and how to make your target audience resonate with your product or brand.
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Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of and Latasha James of James + Park Creative.

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