B2B Twin
Welcome to the B2B Twin podcast – your go-to source for social selling tips, tools, and techniques to help you be successful in the field. We provide our listeners with valuable advice and resources they can apply in their sales efforts immediately! Give us a listen today and start building your sales toolkit of success stories.
Sales Training From a Customer's Perspective - What Would it Look Like?
December 18, 2023 • 6 MIN
As the saying goes, walk a mile in someone else's shoes before making judgments or decisions. The same holds for sales; understanding what customers truly want can shape your interactions with them and dramatically improve your results. We often need to remember to step out of our comfort zones and see things from different angles- especially those of our customers.
Practical Simplicity in Business Operations: Finding the Balance
December 12, 2023 • 7 MIN
As we navigate the complex business world, one principle to remember is encapsulated in a quote from Newsweek’s 19 April, 1979 issue — “Everything should be made as simple as possible, but not simpler”. The essence of this statement lies in achieving an optimal level of simplicity that streamlines operations without compromising on the necessary complexities.
A guide to building a B2B social selling factory
December 5, 2023 • 6 MIN
Welcome to our podcast, where we explore the world of B2B social selling and learn how to build a successful social selling factory. In this episode, we'll discuss strategies, practices, and actionable tips for creating a robust B2B social selling system that drives results. Whether you're a seasoned sales professional or just getting started in the world of social selling, this podcast will provide insights to help you excel in the B2B marketplace.
Digital transformation in B2B sales and what to leave behind
October 20, 2023 • 9 MIN
Imagine being part of a thrilling expedition that not only ventures into new territories but also requires discarding some previous knowledge for survival; welcome aboard the challenging yet exciting journey of digital transformation in B2B sales. It’s not about embracing fresh innovations but about unlearning past practices that impede progress. Join us as we delve into this aspect of business evolution.
Lead your sales team on a social selling renaissance
September 14, 2023 • 11 MIN
In this episode, we embark on a transformative journey sales leaders take to guide sellers through a social selling renaissance. Discover how these forward-thinking leaders harness the power of social media platforms to propel their sales teams toward new levels of success. Uncover proven strategies that will revolutionize your approach to selling in the digital age. Join us as we explore this exciting new frontier and empower sellers with the tools they need to thrive in social selling.
The Dialectical Approach to Strategic Selling
August 10, 2023 • 8 MIN
The dialectical approach to strategic selling offers a new perspective on the sales process, shifting focus from traditional transactional methods to building long-term relationships and understanding customer needs. By embracing the tensions and contradictions in sales interactions, sales professionals can navigate complex negotiations more effectively and achieve mutually beneficial outcomes. This approach encourages open dialogue, active listening, and collaboration, increasing trust and satisfaction for both parties. Although it requires a shift in mindset and may take time to master, the dialectical approach can revolutionize how sales are conducted, ultimately leading to greater success. Embracing this method can transform individual sales strategies and contribute to a shift in industry-wide selling practices. #dialecticalapproach #strategicselling #salesstrategy #businessgrowth #salesprocess
The Power of Oral Histories: How to Record and Share Your Family's Memories
August 8, 2023 • 12 MIN
Preserving your family's memories is not just about keeping stories alive; it is an act of love that strengthens bonds across generations. So join us as we look at techniques to capture even more incredible stories from your loved ones. Remember: every voice matters in preserving the tapestry of our personal histories.
The 5 dysfunctions of a B2B social selling agency
August 3, 2023 • 10 MIN
B2B social selling agencies are crucial in helping businesses thrive in the digital age. But, like any organization, they can face challenges that hinder their success. Taking steps such as fostering alignment between teams, developing sound strategies, improving lead generation processes, nurturing client relationships, and leveraging technology will set them on the path to success in this developing landscape. Addressing these dysfunctions is not a one-time fix. It requires a continuous commitment to growth, adaptability, and improvement to thrive in B2B social selling. #B2Bsocialselling #teamwork #leadership #communication #salesstrategy
How sales managers can use social selling techniques to motivate their teams
August 1, 2023 • 7 MIN
Traditional sales methods may not always succeed in a developing business landscape. Sales managers need innovative ways to inspire and engage their teams while embracing the digital era. That's where social selling comes in. By leveraging social media platforms and other online channels, sales managers can reach new prospects, build stronger relationships, and drive more revenue. But how can these social selling techniques be harnessed to ignite motivation within your sales team? In this episode, we explore practical tips, real-life examples, and expert insights that will give you a competitive edge. #socialselling #digitalmarketing #salesmotivation #relationshipbuilding #onlinemarketing #salesstrategy #revenuegrowth #competitveedge
Developing thought-provoking questions for discovery meetings
July 27, 2023 • 11 MIN
In every business encounter, asking the right questions is crucial to understanding your prospect's needs, desires, and pressures. We know that research is crucial in developing these thought-provoking questions. That's why we'll delve into different approaches and techniques to help you thoroughly understand the business you're prospecting and its competitive environment. #discoveryquestions #businessthinking #innovation #creativequestions #strategyplanning
Campaign creation and distribution tips for B2B social sellers
July 20, 2023 • 10 MIN
B2B sales campaign creation and distribution are critical to a company's growth and success. With B2B sales, you can expand your customer base, increase brand awareness, and boost your revenue. We also know that B2B sales campaign creation and distribution can be time-consuming, but with the right advice, the process can be streamlined and customized to meet the needs of your business. #B2Bsales #salescampaign #marketingstrategy #businessgrowth #leadgeneration #salesfunnel #success
The business value of "confidence" in people returning to the workforce
July 18, 2023 • 9 MIN
As companies adapt to new ways of working and recovering from the impact of global events, it has become essential to assess how the level of confidence in employees directly influences their productivity, engagement, and overall contribution. From seasoned professionals returning after a career pause to recent graduates stepping into the job market, individuals need a sense of competence and assurance in themselves and their abilities. #confidence #employeeproductivity #workconfidence #careerdevelopment #employeeengagement #globalimpact #careerresilience #workplacewellness #jobmarket #returntowork
What ChatGPT means to the future of B2B sales
July 13, 2023 • 12 MIN
This episode examines the exciting world of chatbots and how they transform sales conversations. In particular, we'll discuss the revolutionary technology, ChatGPT, changing the game for businesses looking to streamline customer communication. With its advanced natural language processing capabilities, ChatGPT allows companies to create automated messaging systems that can interpret customer inquiries and respond with helpful information - all without human intervention. This means faster response times, more efficient workflows, and ultimately better customer experiences. So what does this mean for the future of B2B sales? With ChatGPT on your side, you'll be able to engage more effectively with potential clients and close deals faster than ever. But don't just take our word for it - tune in now to learn more about how this groundbreaking technology shapes the future of business-to-business sales! #B2Bsales #ChatGPT #AI #socialselling #B2B #futureofsales #digitaltransformation #smartautomation #salesstrategy #virtualassistant #businessintelligence
Building customer loyalty and increasing customer retention
July 11, 2023 • 9 MIN
Businesses are constantly bombarded with challenges from all angles, such as new competitors, changing consumer trends, and economic fluctuations. Building customer loyalty and increasing customer retention is one of the most important aspects of any successful business. We understand that it can be difficult to keep customers coming back, and this episode discusses how you can build relationships that last a lifetime. #businessstrategy #customerloyalty #retentionmarketing #competitiveadvantage #customerexperience
Generative AI and a B2B sales rep's productivity
July 6, 2023 • 10 MIN
In today's episode, we delve into a cutting-edge technology called generative AI and its potential to transform B2B sales. Specifically, we discuss how this innovative technology can help boost sales productivity for sellers. #AItechnology #salesautomation #productivitytools #B2Bsales #salesintelligence
B2B social selling using the Challenger Sale framework
July 4, 2023 • 14 MIN
Regarding B2B social selling, the Challenger Sale framework can effectively create meaningful and engaging conversations with potential customers. By sharing insights, challenging assumptions, and proposing new ideas, sales professionals can differentiate themselves and their products from the competition. The framework can help establish customer trust and credibility, which is essential in today's market. #challengersale #B2Bsocialselling #salesstrategy #socialselling #salesperformance #leadgeneration
Using Narratives to Build Emotional Connections in Storytelling
June 29, 2023 • 9 MIN
In this episode, we discuss the art of using narratives to build emotional connections in storytelling. Stories can connect people across cultures, backgrounds, and experiences. By weaving together relatable narratives that inspire empathy, we can create a powerful emotional experience that resonates with our audiences. Where attention spans are short, and distractions are aplenty, it's more important than ever to use stories that address the hearts of our listeners or readers. And with the rise of digital media platforms like podcasts, videos, and social media content, content creators and marketers must understand how to use storytelling to create emotional connections with their target audience. So if you want to know more about the impact of narratives on building emotional connections with your audience, you've come to the right place! #storytelling #contentmarketing #emotionalconnection #narrativemarketing #brandstorytelling
Why B2B social selling will never cross the chasm for experienced sales reps
June 27, 2023 • 10 MIN
In this episode, we'll discuss an issue that has been widely debated recently - Why B2B social selling will never cross the chasm for experienced sales reps. While many organizations have embraced the concept of social selling to boost their sales efforts, some experts believe this approach is best suited for junior salespeople who are still developing their skills. Join us as we delve into this topic and uncover insights to help you rethink your social selling approach and maximize your success in today's competitive marketplace. #B2Bsales #socialselling #experiencedsales #crossingthechasm #salesstrategies #salesenablement #salesforce #B2Bmarketing #salesperformance #digitaltransformation
ChatGPT's Impact on the Humanity of Sales Leadership
June 22, 2023 • 10 MIN
Welcome to our newest podcast episode, examining how technology and human connections influence B2B sales. Today, we'll inspect ChatGPT and how it affects how sales leaders connect with their teams and clients. ChatGPT is a powerful tool for automating repetitive tasks and generating personalized content. But what happens when this technology enhances sales leadership's empathy, trust, and understanding? How can ChatGPT help us become better listeners, communicators, and collaborators? #ChatGPT #AIimpact #SalesLeadership #TechnologyAdvancements #Humanity #Innovation #B2B #SocialSelling
Selling with Style: the Content-Driven Advantage
June 20, 2023 • 9 MIN
If you're unfamiliar with what we mean by "content-driven," don't worry! But in a nutshell, your company's marketing strategy should focus on providing value to your target audience through informative blog posts, engaging social media content, and other educational and entertaining material. Why is this important? If you still need to do this, chances are your competitors are. And if they're attracting more attention from potential customers because of their content, they're likely winning the race for business growth. But fear not! We're here to help you get ahead of the competition with a powerful content-driven marketing strategy. #b2b #socialselling #sellingwithstyle #contentmarketing #advantage #sales #contentdriven #marketingstrategy
B2B Sales Reps - ignore ChatGPT at your peril
June 15, 2023 • 11 MIN
In this episode, we'll inspect why ChatGPT has become increasingly vital for B2B Sales Reps, how it's affecting the industry today, and what you should know about it if you want to succeed as a B2B sales rep in the future. In recent years, it has forced companies in the B2B industry to adapt their sales strategies to keep up with changing buyer behavior. In this unfamiliar landscape, sales reps face increasing challenges in meeting client needs and winning business. One way to stay ahead is through ChatGPT. For those not in the know, ChatGPT is an AI-powered chatbot designed to improve customer engagement by providing authentic and personalized conversations with clients. Companies and sales reps who ignore its benefits do so at their peril. #b2bsales #salesreps #chatgpt #salesstrategy #digitalmarketing #socialselling #b2b
Video Sales Letter: A B2B Sales Framework
June 13, 2023 • 17 MIN
In this episode, we're diving into the power of Video Sales Letters (VSL) as a framework for driving business growth. We explore the key elements that make video sales letters so effective and provide practical tips for incorporating them into your B2B sales process. #videosalesletter #b2bsales #salesframework #salesconversion #salesfunnel #vsl #b2b
ChatGPT & Readability: The Key to Unlocking Social Selling
June 8, 2023 • 10 MIN
Welcome to our latest podcast episode, where we explore the exciting world of social selling content creation. In today's digital age, having a strong online presence is crucial for success in any business. However, creating engaging and effective content that resonates with your target audience can take time and effort. This episode will discuss bringing readability and ChatGPT together for social selling content creation. We will delve into the concept of readability and why it is important when creating online content. We'll also explore the features of ChatGPT, its benefits for content creators, and how it can help improve the readability of your social selling content. So please sit back, relax, and join us as we dive into social selling content creation and discover how to optimize your content using readability and ChatGPT. #ChatGPT #SocialSelling #ContentMarketing #Copywriting #DigitalMarketing #Readability #Engagement #MarketingTips
How to create a social selling flywheel
June 6, 2023 • 10 MIN
As the business landscape continues to evolve, it's becoming clear that social selling is essential for any successful salesperson or entrepreneur. But what exactly is a social selling flywheel, and how can you create one to drive your sales and revenue? This episode explores the ins and outs of social selling flywheels and provides practical tips on building your own. From crafting interesting content to leveraging social media platforms, we'll cover strategies to ramp up your social selling efforts and supercharge your business growth. #socialselling #flywheel #salesstrategy #contentmarketing #leadgeneration
Establishing a Social Selling Process Across Teams and Regions
June 1, 2023 • 11 MIN
Welcome to our latest podcast episode, where we delve into social selling. Today we'll discuss establishing a social selling process across teams and regions. Social selling can be incredibly effective but also challenging when working with a large team across different locations. But fear not, because we'll share tips and strategies to help you create a cohesive and successful social selling process in this episode. So regardless of the size or scope of your business, this episode will provide valuable insights you will want to explore. #socialselling #salesprocess #teamwork #regionalstrategy #leadgeneration
Social selling's dirty secret - you can't automate creative discipline
May 30, 2023 • 12 MIN
This podcast explores the importance of maintaining creative discipline in social selling and why relying too heavily on automation tools can hinder your success. In today's fast-paced world, sales and marketing professionals often look for shortcuts and ways to streamline processes. But when it comes to social selling, cutting corners can do more harm than good. Why? Because creativity and unique approaches set successful sales professionals apart from the rest. Tune in to learn how to balance efficiency and creative problem-solving in your sales strategy. #socialselling #digitalmarketing #creativity #discipline #automation #marketingstrategy
B2B sales reps need AI content creation apps
May 25, 2023 • 11 MIN
In this episode, we explored how AI-powered content creation can benefit sales representatives in the B2B space. Here are some of the key takeaways: - The importance of personalized content: Generating customized content for each client is crucial to sales. With AI-powered content creation apps, sales teams can quickly generate personalized materials that cater to their clients' specific needs and preferences. - Leveraging data insights: By analyzing data from previous client interactions, AI algorithms can generate content recommendations likely to resonate with prospects and lead to successful outcomes. Overall, implementing AI-powered content creation tools into a B2B sales workflow is becoming essential in an increasingly competitive business landscape. It helps sales reps improve productivity while delivering high-quality personalized content that resonates with potential customers. #B2Bsales #ai #socialselling #AIcontentcreation #salesreps #marketingautomation #artificialintelligence #contentmarketing #salesenablement #leadgeneration
Elevating mind mapping in business by using ChatGPT - a primer
May 23, 2023 • 4 MIN
In this episode, we provide a primer on the power of ChatGPT in elevating mind mapping for businesses. This is interesting if you're a curious business executive who wants to streamline workflows, boost productivity, and enhance decision-making using technology. Join us as we explore how ChatGPT can elevate your business's mind mapping game and give you a competitive edge. #mindmapping #businessstrategy #chatgpt #productivity #innovation #collaboration
Optimizing Your Social Selling for Long-Term Success
May 18, 2023 • 11 MIN
As social media continues to play an increasingly important role in sales, businesses must understand how to use these platforms to achieve long-term success effectively. In this episode of the B2B Twin podcast, "Optimizing Your Social Selling for Long-Term Success," we discuss strategies and best practices for maximizing your impact on social media as a salesperson. Besides specific tactics, we delve into the more significant trends and shifts in B2B selling. We explore how technology changes the game, allowing savvy salespeople to create more personalized customer experiences across multiple channels. Whether you're new to social selling or a seasoned pro looking to optimize your approach, this episode has practical advice and actionable takeaways on achieving long-term success through effective social selling strategies! #socialsellingtips #longtermsuccess #digitalmarketing #salesstrategy #socialmediamarketing #b2b #socialselling
Using Social Media to Determine What Customers Will Pay
May 16, 2023 • 15 MIN
Social media platforms offer an abundance of data that can be leveraged by businesses to determine what their customers will pay for their products or services. In this podcast episode, we will dive deep into how businesses can use social media platforms like Facebook, Instagram, Twitter, and more to gather valuable information about their target customers. We will explore how social media analytics tools can decipher customer behavior and preferences. We will also inspect how real-time social media conversations can provide businesses insight into customer needs and desires. #socialmediamarketing #customerinsights #pricingstrategy #marketresearch #digitalmarketing #customerbehavior #marketingtips #socialmediastrategy
Developing B2B Social Selling Habits
May 11, 2023 • 9 MIN
Building solid relationships and sales pipelines is more critical than ever in today's fiercely competitive business environment. But why is social selling necessary? Well, it can help you reach decision-makers who might be challenging to connect with through traditional sales methods. It can also help you build trust and credibility with prospects by providing valuable insights and content about their industry or problems. Of course, developing a social selling habit takes time and effort. It's not something that happens overnight. So in this episode, we will discuss practical steps for developing your social selling habit. #socialselling #B2Bsales #salesgrowth #habits #salesstrategy
Social Selling Framework: Building Relationships & Creating Value
May 9, 2023 • 7 MIN
Welcome to this podcast episode, where we delve into social selling. Building relationships and providing value to potential customers is crucial to creating a successful business in today's highly competitive environment. In this podcast episode, we will look at the social selling framework and explore proven strategies for building strong relationships and creating value that translates into increased revenue for your business. Whether you're just starting social selling or looking to take your efforts to the next level, this podcast episode has everything you need to know about understanding the social selling framework. So sit back, relax, and prepare for a discussion on one of today's digital age's most effective sales strategies. #b2b #sales #socialselling #relationshipbuilding #valuecreation #salesstrategy #digitalmarketing
Social Selling: Unleashing the Power of an Engaged Sales Rep
May 4, 2023 • 13 MIN
In this episode, we'll discuss how social selling's creative discipline requires more than AI tools and techniques. To be truly effective, it depends on having an engaged sales rep who understands how to build authentic connections with prospects and customers online. Tune in as we explore the importance of combining technology and human expertise for successful social selling results. #socialselling #salesrep #creativediscipline #AI #engagement #marketing #salesstrategy #digitalmarketing
Integrating Social Selling with Sales Strategy
April 27, 2023 • 21 MIN
In this episode, we explore companies' challenges when integrating social selling into their sales strategies. Despite its growing importance, many companies still struggle with making social selling a seamless part of their overall approach. Tune in to learn how to overcome obstacles and succeed in the dynamic world of social selling. #socialselling #salesstrategy #digitalmarketing #leadgeneration #socialmediastrategy #inboundmarketing #contentmarketing
B2B Twin - Trailer
April 20, 2023 • 2 MIN
Join us for a journey into the exciting world of B2B social selling. B2B Twin provides sales reps and managers valuable insights on content creation, tools, techniques, and strategies to succeed in today's competitive marketplace.