B2B Twin
B2B social selling using the Challenger Sale framework
July 4, 2023
Regarding B2B social selling, the Challenger Sale framework can effectively create meaningful and engaging conversations with potential customers. By sharing insights, challenging assumptions, and proposing new ideas, sales professionals can differentiate themselves and their products from the competition. The framework can help establish customer trust and credibility, which is essential in today's market. #challengersale #B2Bsocialselling #salesstrategy #socialselling #salesperformance #leadgeneration
Topics covered in this episode:
  1. What is the Challenger Sale framework?
  2. Understanding social selling in B2B
  3. Explaining the concept of social selling
  4. Applying the framework to B2B social selling
  5. Breaking down the steps and how they apply
  6. Benefits of using the framework for B2B social selling
  7. How it can improve sales results
  8. Common mistakes to avoid when implementing 
  9. The importance of adopting a structured approach
  10. Summarizing key takeaways

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