Developing thought-provoking questions for discovery meetings
July 27, 2023
In every business encounter, asking the right questions is crucial to understanding your prospect's needs, desires, and pressures.
We know that research is crucial in developing these thought-provoking questions.
That's why we'll delve into different approaches and techniques to help you thoroughly understand the business you're prospecting and its competitive environment.
#discoveryquestions #businessthinking #innovation #creativequestions #strategyplanning
Topics covered in this episode:
- Why thought-provoking questions are important
- Understand your prospect's industry and challenges
- Research their company and recent news
- Identify typical pressures in the industry
- Develop open-ended questions to stimulate discussion
- Use data and statistics to support your questions
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