Why B2B social selling will never cross the chasm for experienced sales reps
June 27, 2023
In this episode, we'll discuss an issue that has been widely debated recently - Why B2B social selling will never cross the chasm for experienced sales reps.
While many organizations have embraced the concept of social selling to boost their sales efforts, some experts believe this approach is best suited for junior salespeople who are still developing their skills.
Join us as we delve into this topic and uncover insights to help you rethink your social selling approach and maximize your success in today's competitive marketplace.
#B2Bsales #socialselling #experiencedsales #crossingthechasm #salesstrategies #salesenablement #salesforce #B2Bmarketing #salesperformance #digitaltransformation
Topics covered:
- Defining B2B social selling
- The Chasm: Why it's difficult to cross
- Experienced Sales Reps: Resistance to change
- Personal Relationships: Key to successful sales
- Time Constraints: Social selling is time-consuming
- ROI Uncertainty: Measuring social selling success
- Social selling is a useful tool but not a replacement for traditional methods